Brandwave

Leatherman vs Spyderco:Which is more popular?

In September 2026, Leatherman had more branded searches than Spyderco among pocket knife brands worldwide. Leatherman had about 368,000 branded searches, while Spyderco had 90,500. Leatherman made up 43.6% of all pocket knife brand searches we track, and Spyderco accounted for 10.7%. When we asked ChatGPT and Google AI Overviews about pocket knife brands, Spyderco appeared in four of the five answers and Leatherman in one. Spyderco was mentioned before Leatherman in four out of five answers.

Among pocket knife brands worldwide in September 2026

Who do people search for more?

Leatherman, about 4 searches for every 1 for Spyderco

Leatherman 368K searchesSpyderco 90.5K searches

Who does AI mention more?

Spyderco, mentioned in 4 of 5 answers, Leatherman in 1

Spyderco in 4 of 5Leatherman in 1 of 5

Who does AI recommend more?

Spyderco, named ahead of Leatherman in 4 of 5 answers

Spyderco first in 4Leatherman first in 1

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Top pocket knife brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Spyderco was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Leatherman was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Spyderco was listed before Leatherman in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Spyderco1st
  2. Benchmade2nd
  3. Kershaw3rd
  4. Victorinox4th
  5. CIVIVI5th
  6. Opinel6th
  7. Leatherman7th
  8. Gerber–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kershaw5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Benchmade4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spyderco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CIVIVI4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Victorinox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Opinel3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Leatherman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gerber0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pocket knife brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Leatherman or Spyderco more popular in search?

This chart shows how often people search Google for Leatherman and Spyderco by name. Each line represents a brand's share of searches for all eight pocket knife brands we track, month by month, from English-language searches worldwide.

Leatherman and Spyderco among pocket knife brands worldwide, by month

Share of searches by month for Leatherman, Spyderco. The figures are in the table below the chart.

View monthly share of searches table
MonthLeathermanBenchmadeOpinelSpydercoGerberKershawCIVIVIVictorinox
Oct 202539.6%17.7%11.9%6.5%4.4%17.7%2%0.39%
Nov 202542%18.8%12.6%6.9%4.6%12.6%2.1%0.41%
Dec 202543.1%19.3%15.8%8.6%5.8%4.7%2.1%0.52%
Jan 202640.9%18.3%15%10.1%5.5%6.7%3%0.49%
Feb 202640.3%18.1%18.1%9.9%5.4%5.4%2.4%0.48%
Mar 202642.7%15.7%15.7%8.6%5.7%8.6%2.6%0.42%
Apr 202645.4%16.6%13.6%9.1%6.1%6.1%2.7%0.36%
May 202642.9%19.3%15.8%8.6%5.8%4.7%2.6%0.34%
Jun 202641.7%18.7%15.3%10.3%5.6%5.6%2.5%0.33%
Jul 202644.5%16.3%16.3%8.9%6%4.9%2.7%0.43%
Aug 202641.6%15.3%18.7%10.2%5.6%5.6%2.5%0.5%
Sep 202643.6%16%16%10.7%5.9%4.8%2.6%0.43%

How has the Leatherman and Spyderco comparison changed over the last 12 months?

3 findings
  • Leatherman was ahead of Spyderco in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Leatherman’s share of searches among pocket knife brands worldwide moved from 39.6% to 43.6%, and its estimated monthly branded searches moved from 450K to 368K.
  • Across the 12 months ending September 2026, Spyderco’s share of searches among pocket knife brands worldwide moved from 6.5% to 10.7%, and its estimated monthly branded searches moved from 74K to 90.5K.

How did search popularity change for pocket knife brands worldwide in September 2026?

2 changes

  1. In September 2026, Leatherman gained share of searches among pocket knife brands worldwide, from 41.6% to 43.6%.

  2. Estimated monthly branded searches for Spyderco worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Leatherman’s and Spyderco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Leatherman

1 branded search term

  • leatherman

Spyderco

1 branded search term

  • spyderco

How the Brand Demand Index is measured

Other head-to-heads among pocket knife brands

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