Kershaw vs Spyderco:Which is more popular?
In September 2026, Spyderco had more branded searches than Kershaw among pocket knife brands worldwide. Spyderco had about 90,500 branded searches, while Kershaw had 40,500. Spyderco made up 10.7% of all pocket knife brand searches we track, and Kershaw accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about pocket knife brands, Kershaw appeared in all five answers and Spyderco in four. Spyderco was mentioned before Kershaw in four out of five answers.
Who do people search for more?
Spyderco, about 2 searches for every 1 for Kershaw
Who does AI mention more?
Kershaw, mentioned in every answer we collected
Who does AI recommend more?
Spyderco, named ahead of Kershaw in 4 of 5 answers
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Top pocket knife brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kershaw appeared in all five answers. Spyderco was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Spyderco was listed before Kershaw in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Spyderco1st
Benchmade2nd- Kershaw3rd
Victorinox4th- CIVIVI5th
- Opinel6th
Leatherman7th
Gerber–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kershaw5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Benchmade4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Spyderco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CIVIVI4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Victorinox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Opinel3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Leatherman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gerber0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pocket knife brands
5 answers
Asked ChatGPT
“Which pocket knife brand should I buy?”
Asked ChatGPT
“What are the best pocket knife brands?”
Asked ChatGPT
“What's the best pocket knife brand for everyday carry?”
Searched Google, AI Overview
“everyday carry knife”
Searched Google, AI Overview
“pocket knife brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Kershaw or Spyderco more popular in search?
This chart shows how often people search Google for Kershaw and Spyderco by name. Each line represents a brand's share of searches for all eight pocket knife brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Spyderco, Kershaw. The figures are in the table below the chart.
View monthly share of searches table
| Month | Leatherman | Benchmade | Opinel | Spyderco | Gerber | Kershaw | CIVIVI | Victorinox |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.6% | 17.7% | 11.9% | 6.5% | 4.4% | 17.7% | 2% | 0.39% |
| Nov 2025 | 42% | 18.8% | 12.6% | 6.9% | 4.6% | 12.6% | 2.1% | 0.41% |
| Dec 2025 | 43.1% | 19.3% | 15.8% | 8.6% | 5.8% | 4.7% | 2.1% | 0.52% |
| Jan 2026 | 40.9% | 18.3% | 15% | 10.1% | 5.5% | 6.7% | 3% | 0.49% |
| Feb 2026 | 40.3% | 18.1% | 18.1% | 9.9% | 5.4% | 5.4% | 2.4% | 0.48% |
| Mar 2026 | 42.7% | 15.7% | 15.7% | 8.6% | 5.7% | 8.6% | 2.6% | 0.42% |
| Apr 2026 | 45.4% | 16.6% | 13.6% | 9.1% | 6.1% | 6.1% | 2.7% | 0.36% |
| May 2026 | 42.9% | 19.3% | 15.8% | 8.6% | 5.8% | 4.7% | 2.6% | 0.34% |
| Jun 2026 | 41.7% | 18.7% | 15.3% | 10.3% | 5.6% | 5.6% | 2.5% | 0.33% |
| Jul 2026 | 44.5% | 16.3% | 16.3% | 8.9% | 6% | 4.9% | 2.7% | 0.43% |
| Aug 2026 | 41.6% | 15.3% | 18.7% | 10.2% | 5.6% | 5.6% | 2.5% | 0.5% |
| Sep 2026 | 43.6% | 16% | 16% | 10.7% | 5.9% | 4.8% | 2.6% | 0.43% |
How has the Kershaw and Spyderco comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Spyderco took it in December 2025.
- Across the 12 months ending September 2026, Kershaw’s share of searches among pocket knife brands worldwide moved from 17.7% to 4.8%, and its estimated monthly branded searches moved from 201K to 40.5K.
- Across the 12 months ending September 2026, Spyderco’s share of searches among pocket knife brands worldwide moved from 6.5% to 10.7%, and its estimated monthly branded searches moved from 74K to 90.5K.
How did search popularity change for pocket knife brands worldwide in September 2026?
2 changes
In September 2026, Kershaw lost share of searches among pocket knife brands worldwide, from 5.6% to 4.8%.
Estimated monthly branded searches for Spyderco worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kershaw’s and Spyderco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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