Brandwave

Robert Welch vs Victorinox:Which is more popular?

In September 2026, Victorinox had more branded searches than Robert Welch among cutlery brands worldwide. Victorinox had about 454,000 branded searches, while Robert Welch had 9,900. Victorinox made up 21% of all cutlery brand searches we track, and Robert Welch accounted for 0.46%. When we asked ChatGPT and Google AI Overviews about cutlery brands, Robert Welch appeared in three of the five answers and Victorinox in none.

Among cutlery brands worldwide in September 2026

Who do people search for more?

Victorinox, about 46 searches for every 1 for Robert Welch

Victorinox 454K searchesRobert Welch 9.9K searches

Who does AI mention more?

Robert Welch, mentioned in 3 of 5 answers, Victorinox in 0

Robert Welch in 3 of 5Victorinox in 0 of 5

Who does AI recommend more?

Robert Welch, the only one of the two named

Robert Welch first in 3Victorinox never named

Follow Robert Welch vs Victorinox and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top cutlery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Robert Welch was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Victorinox did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ZWILLING1st
  2. WMF2nd
  3. Oneida2nd
  4. Robert Welch4th
  5. KitchenAid–
  6. Victorinox–
  7. Tramontina–
  8. Wiltshire–
  9. Wusthof–
  10. GLOBAL–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ZWILLING5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Robert Welch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oneida3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WMF2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Victorinox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tramontina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wiltshire0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wusthof0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GLOBAL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cutlery brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Robert Welch or Victorinox more popular in search?

This chart shows how often people search Google for Robert Welch and Victorinox by name. Each line represents a brand's share of searches for all ten cutlery brands we track, month by month, from English-language searches worldwide.

Robert Welch and Victorinox among cutlery brands worldwide, by month

Share of searches by month for Victorinox, Robert Welch. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidVictorinoxTramontinaZWILLINGWMFWiltshireRobert WelchOneidaWusthofGLOBAL
Oct 202547.9%20.5%11.1%9.1%7.4%2.7%0.45%0.37%0.3%0.03%
Nov 202552.9%14.7%9.8%9.8%9.8%2%0.39%0.32%0.26%0.03%
Dec 202552.5%18.1%8%9.9%8%2%0.48%0.4%0.48%0.04%
Jan 202647.7%16.6%11%11.1%9%3.3%0.54%0.44%0.36%0.04%
Feb 202647.5%16.4%10.9%10.9%8.9%4%0.54%0.29%0.44%0.04%
Mar 202644.8%18.9%12.5%10.3%8.4%3.8%0.5%0.34%0.5%0.04%
Apr 202643%15%12.2%10%14.9%3.7%0.4%0.33%0.49%0.03%
May 202640.8%20.9%13.9%11.4%7.6%4.2%0.56%0.37%0.25%0.03%
Jun 202641.4%21.5%14.3%9.6%7.8%4.3%0.47%0.38%0.21%0.03%
Jul 202641.3%21.5%14.3%9.6%7.8%4.3%0.57%0.38%0.31%0.03%
Aug 202641.2%21.2%14.1%9.4%7.7%5.1%0.56%0.38%0.25%0.04%
Sep 202640.9%21%13.9%11.4%7.6%4.2%0.46%0.37%0.07%0.04%

How has the Robert Welch and Victorinox comparison changed over the last 12 months?

3 findings
  • Victorinox was ahead of Robert Welch in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Robert Welch’s share of searches among cutlery brands worldwide moved from 0.45% to 0.46%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
  • Across the 12 months ending September 2026, Victorinox’s share of searches among cutlery brands worldwide moved from 20.5% to 21%, and its estimated monthly branded searches moved from 554K to 454K.

How did search popularity change for cutlery brands worldwide in September 2026?

2 changes

  1. Victorinox’s share of searches among cutlery brands worldwide has lost ground for 3 months in a row, from 21.5% to 21% in September 2026.

  2. Estimated monthly branded searches for Robert Welch worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Robert Welch’s and Victorinox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Robert Welch

1 branded search term

  • robert welch

Victorinox

2 branded search terms

  • kitchen knives victorinox
  • victorinox

How the Brand Demand Index is measured

Other head-to-heads among cutlery brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free