Steak knives brands:Which are searched most?
In September 2026, Victorinox was the most searched among steak knives brands worldwide, with an estimated 3.6K branded searches and 52.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Victorinox52.9%
Wusthof23.5%
GLOBAL12.9%
ZWILLING10.6%
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Share of SearchLeaderboard
Compare the steak knives brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Victorinox, Wusthof, GLOBAL, ZWILLING. The figures are in the table below the chart.
View monthly share of search table
| Month | Victorinox | Wusthof | GLOBAL | ZWILLING |
|---|---|---|---|---|
| Oct 2025 | 30.6% | 56.3% | 6.1% | 7% |
| Nov 2025 | 29.7% | 54.4% | 7.1% | 8.8% |
| Dec 2025 | 21.5% | 59% | 5.2% | 14.3% |
| Jan 2026 | 23.3% | 52.4% | 5.3% | 19% |
| Feb 2026 | 23.8% | 65.6% | 5.8% | 4.8% |
| Mar 2026 | 20.8% | 69.9% | 5.1% | 4.2% |
| Apr 2026 | 17.6% | 73.6% | 4.4% | 4.4% |
| May 2026 | 30.2% | 56.2% | 7.5% | 6.1% |
| Jun 2026 | 33.2% | 50.3% | 8.2% | 8.2% |
| Jul 2026 | 30.5% | 55.9% | 6.1% | 7.5% |
| Aug 2026 | 38.6% | 47.4% | 7.7% | 6.3% |
| Sep 2026 | 52.9% | 23.5% | 12.9% | 10.6% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 52.9% | 3.6K | -18.2% | +14.3 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 23.5% | 1.6K | -70.4% | -23.8 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 12.9% | 880 | 0% | +5.2 points | |
| 4, held 4th | 10.6% | 720 | 0% | +4.3 points |
52.9%
Moved from 2nd to 1st. 3.6K estimated branded searches, -18.2% vs prior month. Share +14.3 points.
2.
Wusthof23.5%
Moved from 1st to 2nd. 1.6K estimated branded searches, -70.4% vs prior month. Share -23.8 points.
3.
GLOBAL12.9%
Held 3rd. 880 estimated branded searches, 0% vs prior month. Share +5.2 points.
4.
ZWILLING10.6%
Held 4th. 720 estimated branded searches, 0% vs prior month. Share +4.3 points.
Compare search popularity between leading brands
- Victorinox vs Wusthof: compare search popularity
- Victorinox vs GLOBAL: compare search popularity
- Victorinox vs ZWILLING: compare search popularity
- Wusthof vs GLOBAL: compare search popularity
- Wusthof vs ZWILLING: compare search popularity
- GLOBAL vs ZWILLING: compare search popularity
- Compare any of these brands
Which brand is most popular in search among steak knives brands worldwide?
4 brands
In September 2026, Victorinox was the most searched among steak knives brands worldwide, with an estimated 3.6K branded searches and 52.9% estimated Share of Search within this set. Wusthof is in 2nd place, 29.4 percentage points behind at 23.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Victorinox | 30.6% → 52.9% | 52.9%Sep 2026 | 17.6%Apr 2026 | 2nd → 1st |
| Wusthof | 56.3% → 23.5% | 73.6%Apr 2026 | 23.5%Sep 2026 | 1st → 2nd |
| GLOBAL | 6.1% → 12.9% | 12.9%Sep 2026 | 4.4%Apr 2026 | 4th → 3rd |
| ZWILLING | 7% → 10.6% | 19%Jan 2026 | 4.2%Mar 2026 | 3rd → 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Victorinox’s estimated Share of Search among steak knives brands worldwide increased from 30.6% to 52.9%.
- Across the 12 months ending September 2026, Wusthof’s estimated Share of Search among steak knives brands worldwide decreased from 56.3% to 23.5%.
- Across the 12 months ending September 2026, GLOBAL’s estimated Share of Search among steak knives brands worldwide increased from 6.1% to 12.9%.
- Across the 12 months ending September 2026, ZWILLING’s estimated Share of Search among steak knives brands worldwide increased from 7% to 10.6%.
- Across the 12 months ending September 2026, Victorinox’s estimated Share of Search among steak knives brands worldwide peaked at 52.9% in September 2026 and was lowest at 17.6% in April 2026.
- Across the 12 months ending September 2026, Wusthof’s estimated Share of Search among steak knives brands worldwide peaked at 73.6% in April 2026 and was lowest at 23.5% in September 2026.
- Across the 12 months ending September 2026, GLOBAL’s estimated Share of Search among steak knives brands worldwide peaked at 12.9% in September 2026 and was lowest at 4.4% in April 2026.
- Across the 12 months ending September 2026, ZWILLING’s estimated Share of Search among steak knives brands worldwide peaked at 19% in January 2026 and was lowest at 4.2% in March 2026.
- Across the 12 months ending September 2026, Victorinox rose from 2nd to 1st among steak knives brands worldwide.
- Across the 12 months ending September 2026, Wusthof fell from 1st to 2nd among steak knives brands worldwide.
- Across the 12 months ending September 2026, GLOBAL rose from 4th to 3rd among steak knives brands worldwide.
- Across the 12 months ending September 2026, ZWILLING fell from 3rd to 4th among steak knives brands worldwide.
How did search popularity change for steak knives brands worldwide in September 2026?
4 changes
In September 2026, Victorinox overtook Wusthof to become the leader among steak knives brands worldwide, with 52.9% estimated Share of Search.
In September 2026, GLOBAL gained estimated Share of Search among steak knives brands worldwide, from 7.7% to 12.9%.
In September 2026, ZWILLING gained estimated Share of Search among steak knives brands worldwide, from 6.3% to 10.6%.
In September 2026, Wusthof lost estimated Share of Search among steak knives brands worldwide, from 47.4% to 23.5%.
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