GLOBAL vs ZWILLING:Which is more popular by branded search?
In August 2026, ZWILLING had more branded searches than GLOBAL among kitchen knife brands worldwide. ZWILLING was estimated to have 202K branded searches compared to GLOBAL’s 34K, and held a 26.4% Share of Search versus GLOBAL’s 4.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, GLOBAL or ZWILLING?
Compare brands that offer knives for food preparation. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ZWILLING, GLOBAL. The figures are in the table below the chart.
View monthly share of search table
| Month | Victorinox | ZWILLING | WÜSTHOF | GLOBAL | Shun |
|---|---|---|---|---|---|
| Oct 2025 | 59.2% | 26.4% | 6.2% | 4.4% | 3.8% |
| Nov 2025 | 48.4% | 32.3% | 7.3% | 6.6% | 5.5% |
| Dec 2025 | 52.3% | 28.7% | 7.1% | 5.8% | 6.1% |
| Jan 2026 | 49.8% | 33.4% | 6.5% | 5.5% | 4.7% |
| Feb 2026 | 50.8% | 33.7% | 6.9% | 4.6% | 4% |
| Mar 2026 | 55.3% | 30.1% | 6.4% | 4.1% | 4.1% |
| Apr 2026 | 50.9% | 33.9% | 7.2% | 4.6% | 3.3% |
| May 2026 | 56.3% | 30.7% | 5.7% | 4.2% | 3.1% |
| Jun 2026 | 59.2% | 26.4% | 5.9% | 4.4% | 4.1% |
| Jul 2026 | 60.3% | 26.9% | 5.3% | 4.5% | 3% |
| Aug 2026 | 59.5% | 26.4% | 6% | 4.4% | 3.6% |
| Sep 2026 | — | — | — | — | — |
How has the GLOBAL and ZWILLING comparison changed over the last 12 months?
3 findings
- ZWILLING was ahead of GLOBAL in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, GLOBAL’s estimated Share of Search among kitchen knife brands worldwide held steady at 4.4%, and its estimated monthly branded searches moved from 41.4K to 34K.
- Across the 11 months ending August 2026, ZWILLING’s estimated Share of Search among kitchen knife brands worldwide held steady at 26.4%, and its estimated monthly branded searches moved from 248K to 202K.
How did search popularity change for kitchen knife brands worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using GLOBAL’s and ZWILLING’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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