Kitchen knife brands:Which brands are most popular in search?
In August 2026, Victorinox was the most searched among kitchen knife brands worldwide, with an estimated 455K branded searches and 59.5% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Victorinox59.5%
ZWILLING26.4%
WÜSTHOF6%
GLOBAL4.4%
Shun3.6%
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Share of SearchLeaderboard
Compare brands that offer knives for food preparation. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Victorinox, ZWILLING, WÜSTHOF, GLOBAL, Shun. The figures are in the table below the chart.
View monthly share of search table
| Month | Victorinox | ZWILLING | WÜSTHOF | GLOBAL | Shun |
|---|---|---|---|---|---|
| Oct 2025 | 59.2% | 26.4% | 6.2% | 4.4% | 3.8% |
| Nov 2025 | 48.4% | 32.3% | 7.3% | 6.6% | 5.5% |
| Dec 2025 | 52.3% | 28.7% | 7.1% | 5.8% | 6.1% |
| Jan 2026 | 49.8% | 33.4% | 6.5% | 5.5% | 4.7% |
| Feb 2026 | 50.8% | 33.7% | 6.9% | 4.6% | 4% |
| Mar 2026 | 55.3% | 30.1% | 6.4% | 4.1% | 4.1% |
| Apr 2026 | 50.9% | 33.9% | 7.2% | 4.6% | 3.3% |
| May 2026 | 56.3% | 30.7% | 5.7% | 4.2% | 3.1% |
| Jun 2026 | 59.2% | 26.4% | 5.9% | 4.4% | 4.1% |
| Jul 2026 | 60.3% | 26.9% | 5.3% | 4.5% | 3% |
| Aug 2026 | 59.5% | 26.4% | 6% | 4.4% | 3.6% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.5% | 455K | +0.2% | -0.8 points | |
| 2, held 2nd | 26.4% | 202K | -0.08% | -0.4 points | |
| 3, held 3rd | 6% | 46K | +15.6% | +0.7 points | |
| 4, held 4th | 4.4% | 34K | +0.47% | 0 points | |
| 5, held 5th | 3.6% | 27.6K | +20.3% | +0.6 points |
59.5%
held 1st · 455K estimated branded searches · +0.2% vs prior month · -0.8 points
2.
ZWILLING26.4%
held 2nd · 202K estimated branded searches · -0.08% vs prior month · -0.4 points
3.
WÜSTHOF6%
held 3rd · 46K estimated branded searches · +15.6% vs prior month · +0.7 points
4.
GLOBAL4.4%
held 4th · 34K estimated branded searches · +0.47% vs prior month · 0 points
5.
Shun3.6%
held 5th · 27.6K estimated branded searches · +20.3% vs prior month · +0.6 points
Compare search popularity between leading brands
- Victorinox vs ZWILLING: compare search popularity
- Victorinox vs WÜSTHOF: compare search popularity
- Victorinox vs GLOBAL: compare search popularity
- Victorinox vs Shun: compare search popularity
- ZWILLING vs WÜSTHOF: compare search popularity
- ZWILLING vs GLOBAL: compare search popularity
- ZWILLING vs Shun: compare search popularity
- WÜSTHOF vs GLOBAL: compare search popularity
- WÜSTHOF vs Shun: compare search popularity
- GLOBAL vs Shun: compare search popularity
- Compare any of these brands
Which brand is most popular in search among kitchen knife brands worldwide?
5 brands
In August 2026, Victorinox was the most searched among kitchen knife brands worldwide, with an estimated 455K branded searches and 59.5% estimated Share of Search within this set. ZWILLING is in 2nd place, 33.1 percentage points behind at 26.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Victorinox | 59.2% → 59.5% | 60.3%Jul 2026 | 48.4%Nov 2025 | 1st |
| ZWILLING | 26.4% | 33.9%Apr 2026 | 26.4%Jun 2026 | 2nd |
| WÜSTHOF | 6.2% → 6% | 7.3%Nov 2025 | 5.3%Jul 2026 | 3rd |
| GLOBAL | 4.4% | 6.6%Nov 2025 | 4.1%Mar 2026 | 4th |
| Shun | 3.8% → 3.6% | 6.1%Dec 2025 | 3%Jul 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Victorinox’s estimated Share of Search among kitchen knife brands worldwide peaked at 60.3% in July 2026 and was lowest at 48.4% in November 2025.
- Across the 11 months ending August 2026, ZWILLING’s estimated Share of Search among kitchen knife brands worldwide peaked at 33.9% in April 2026 and was lowest at 26.4% in June 2026.
- Across the 11 months ending August 2026, WÜSTHOF’s estimated Share of Search among kitchen knife brands worldwide peaked at 7.3% in November 2025 and was lowest at 5.3% in July 2026.
- Across the 11 months ending August 2026, GLOBAL’s estimated Share of Search among kitchen knife brands worldwide peaked at 6.6% in November 2025 and was lowest at 4.1% in March 2026.
- Across the 11 months ending August 2026, Shun’s estimated Share of Search among kitchen knife brands worldwide peaked at 6.1% in December 2025 and was lowest at 3% in July 2026.
- Across the 11 months ending August 2026, Victorinox, ZWILLING, WÜSTHOF, GLOBAL and Shun held steady: their estimated Share of Search among kitchen knife brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for kitchen knife brands worldwide in August 2026?
5 changes
In August 2026, WÜSTHOF gained estimated Share of Search among kitchen knife brands worldwide, from 5.3% to 6%.
In August 2026, Shun gained estimated Share of Search among kitchen knife brands worldwide, from 3% to 3.6%.
In August 2026, Victorinox lost estimated Share of Search among kitchen knife brands worldwide, from 60.3% to 59.5%.
Estimated monthly branded searches for ZWILLING worldwide fell 18.3% over 11 measured months, from 248K to 202K in August 2026.
Estimated monthly branded searches for GLOBAL worldwide fell 17.9% over 11 measured months, from 41.4K to 34K in August 2026.
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