Brandwave

How popular isWusthof in search?

In September 2026, there were an estimated 34.7K branded searches for Wusthof worldwide which is down 39.8% over the last 12 months. Wusthof holds 4.5% estimated Share of Search among steak knives brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Victorinox59%
  2. ZWILLING32.1%
  3. Wusthof4.5%
  4. GLOBAL4.4%
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Which steak knives brands compete with Wusthof?

Wusthof against steak knives brands worldwide, by month

Share of Search by month for Victorinox, ZWILLING, Wusthof, GLOBAL. The figures are in the table below the chart.

View monthly share of search table
MonthVictorinoxZWILLINGWusthofGLOBAL
Oct 202561.6%27.4%6.4%4.6%
Nov 202551.2%34.1%7.7%6.9%
Dec 202555.7%30.5%7.6%6.2%
Jan 202652.3%35.1%6.8%5.8%
Feb 202652.9%35.1%7.2%4.8%
Mar 202657.6%31.4%6.7%4.3%
Apr 202652.7%35%7.5%4.8%
May 202658.1%31.6%5.9%4.3%
Jun 202661.8%27.5%6.1%4.6%
Jul 202662.2%27.7%5.4%4.6%
Aug 202661.7%27.4%6.2%4.6%
Sep 202659%32.1%4.5%4.4%

  1. 1.Victorinox

    59%

    Held 1st. 454K estimated branded searches, -0.18% vs prior month. Share -2.8 points.

  2. 2.ZWILLING

    32.1%

    Held 2nd. 247K estimated branded searches, +22.3% vs prior month. Share +4.7 points.

  3. 3.Wusthof

    4.5%

    Held 3rd. 34.7K estimated branded searches, -24.4% vs prior month. Share -1.7 points.

  4. 4.GLOBAL

    4.4%

    Held 4th. 34K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Wusthof and its closest rivals

Every comparison with Wusthof

How has branded search demand for Wusthof changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Wusthof worldwide fell from 57.6K to 34.7K.
  • Across the 12 months ending September 2026, Wusthof’s estimated Share of Search among steak knives brands worldwide decreased from 6.4% to 4.5%.
  • Across the 12 months ending September 2026, Wusthof’s estimated Share of Search among steak knives brands worldwide peaked at 7.7% in November 2025 and was lowest at 4.5% in September 2026.

How did search popularity change for steak knives brands worldwide in September 2026?

  1. In September 2026, ZWILLING gained estimated Share of Search among steak knives brands worldwide, from 27.4% to 32.1%.

  2. In September 2026, Victorinox lost estimated Share of Search among steak knives brands worldwide, from 61.7% to 59%.

  3. In September 2026, Wusthof lost estimated Share of Search among steak knives brands worldwide, from 6.2% to 4.5%.

  4. Estimated monthly branded searches for GLOBAL worldwide fell 17.9% over 12 measured months, from 41.4K to 34K in September 2026.

Where does Wusthof compete?

Wusthof is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cutlery brands6th of 71.4%Show ranking
Chef knife brands3rd of 54.4%Show ranking
Kitchen knife brands3rd of 54.4%Show ranking
Steak knives brands3rd of 44.5%Shown above
Poultry shears brands3rd of 44.6%Show ranking
Meat fork brands2nd of 311%Show ranking
Sharpening stone brands1st of 630.7%Show ranking
Knife block brands1st of 338%Show ranking
Knife sharpener brands1st of 389.9%Show ranking

How is Wusthof measured?

Brandwave collects information about searches that people make online using Wusthof’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • kitchen knives wusthof
  • wusthof

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How the Brand Demand Index is measured

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