Cuisinart vs Wusthof:Which is more popular?
In September 2026, Cuisinart had more branded searches than Wusthof among knife set brands worldwide. Cuisinart had about 165,000 branded searches, while Wusthof had 33,100. Cuisinart made up 11.5% of all knife set brand searches we track, and Wusthof accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about knife set brands, Wusthof appeared in three of the five answers and Cuisinart in one. Wusthof was mentioned before Cuisinart in every answer.
Who do people search for more?
Cuisinart, about 5 searches for every 1 for Wusthof
Who does AI mention more?
Wusthof, mentioned in 3 of 5 answers, Cuisinart in 1
Who does AI recommend more?
Wusthof, named ahead of Cuisinart in every answer
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Top knife set brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Wusthof was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Cuisinart was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Wusthof was listed before Cuisinart in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wusthof3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ZWILLING3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Victorinox3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mercer Culinary3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Shun2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Cuisinart1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Made In0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Joseph Joseph0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about knife set brands
5 answers
Asked ChatGPT
“Which knife set brand should I buy?”
Asked ChatGPT
“What are the best knife set brands?”
Asked ChatGPT
“What's the best knife set brand for home cooking?”
Searched Google, AI Overview
“best knife set”
Searched Google, AI Overview
“kitchen knife set”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Cuisinart or Wusthof more popular in search?
This chart shows how often people search Google for Cuisinart and Wusthof by name. Each line represents a brand's share of searches for all 11 knife set brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Cuisinart, Wusthof. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | Cuisinart | Made In | Joseph Joseph | Ninja | Wusthof | ZWILLING | Victorinox | Mercer Culinary | GLOBAL | Shun |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 67.9% | 10.6% | 7.1% | 7.1% | 3.2% | 2.6% | 0.57% | 0.66% | 0.15% | 0.05% | 0.13% |
| Nov 2025 | 67.9% | 10.2% | 8.4% | 5.6% | 3.7% | 2.5% | 0.67% | 0.69% | 0.12% | 0.04% | 0.08% |
| Dec 2025 | 68.1% | 10.4% | 7% | 5.7% | 3.8% | 2.6% | 1.3% | 0.74% | 0.19% | 0.06% | 0.19% |
| Jan 2026 | 63.5% | 11.9% | 8% | 8% | 4.4% | 2.4% | 0.76% | 0.69% | 0.21% | 0.05% | 0.14% |
| Feb 2026 | 65.7% | 10.1% | 8.3% | 8.3% | 3.7% | 2.5% | 0.54% | 0.62% | 0.18% | 0.05% | 0.12% |
| Mar 2026 | 64.5% | 12.1% | 8.1% | 8.1% | 3% | 2.4% | 0.53% | 0.61% | 0.17% | 0.05% | 0.4% |
| Apr 2026 | 66.7% | 10.4% | 6.9% | 8.5% | 3.1% | 2.5% | 0.81% | 0.69% | 0.18% | 0.05% | 0.12% |
| May 2026 | 61.3% | 14% | 9.4% | 7.6% | 2.8% | 2.8% | 0.88% | 0.76% | 0.2% | 0.05% | 0.17% |
| Jun 2026 | 62.7% | 11.9% | 9.7% | 7.9% | 2.9% | 2.9% | 0.63% | 0.79% | 0.21% | 0.05% | 0.32% |
| Jul 2026 | 61.2% | 14.1% | 9.5% | 7.7% | 3.5% | 2.3% | 0.63% | 0.82% | 0.2% | 0.05% | 0.05% |
| Aug 2026 | 59% | 13.4% | 9% | 9% | 4.9% | 2.7% | 0.59% | 0.96% | 0.24% | 0.06% | 0.03% |
| Sep 2026 | 61.8% | 11.5% | 9.4% | 7.7% | 5.2% | 2.3% | 0.9% | 0.82% | 0.2% | 0.06% | 0.03% |
How has the Cuisinart and Wusthof comparison changed over the last 12 months?
3 findings
- Cuisinart was ahead of Wusthof in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cuisinart’s share of searches among knife set brands worldwide moved from 10.6% to 11.5%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, Wusthof’s share of searches among knife set brands worldwide moved from 2.6% to 2.3%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
How did search popularity change for knife set brands worldwide in September 2026?
2 changes
In September 2026, Cuisinart lost share of searches among knife set brands worldwide, from 13.4% to 11.5%.
Estimated monthly branded searches for Wusthof worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cuisinart’s and Wusthof’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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