How popular isWusthof in search?
In August 2026, there were an estimated 46K branded searches for Wusthof worldwide which is down 20.4% over the last 11 months. Wusthof holds 2.5% estimated Share of Search among cutlery brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
KitchenAid44.2%
Victorinox24.5%
Tramontina16.2%
ZWILLING10.9%
Wusthof2.5%
GLOBAL1.8%
Follow Wusthof and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which cutlery brands compete with Wusthof?
Share of Search by month for KitchenAid, Victorinox, Tramontina, ZWILLING, Wusthof. The figures are in the table below the chart.
View monthly share of search table
| Month | KitchenAid | Victorinox | Tramontina | ZWILLING | Wusthof | GLOBAL |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.3% | 22.9% | 12.4% | 10.2% | 2.4% | 1.7% |
| Nov 2025 | 55.7% | 16.9% | 11.2% | 11.3% | 2.6% | 2.3% |
| Dec 2025 | 54.6% | 20.3% | 9% | 11.1% | 2.8% | 2.3% |
| Jan 2026 | 51% | 19% | 12.6% | 12.8% | 2.5% | 2.1% |
| Feb 2026 | 51.3% | 19.1% | 12.6% | 12.7% | 2.6% | 1.7% |
| Mar 2026 | 47.9% | 21.7% | 14.4% | 11.8% | 2.5% | 1.6% |
| Apr 2026 | 49.8% | 18.5% | 15% | 12.3% | 2.6% | 1.7% |
| May 2026 | 43.2% | 23.8% | 15.8% | 13% | 2.4% | 1.8% |
| Jun 2026 | 44.3% | 24.4% | 16.2% | 10.9% | 2.4% | 1.8% |
| Jul 2026 | 44.4% | 24.5% | 16.2% | 10.9% | 2.1% | 1.8% |
| Aug 2026 | 44.2% | 24.5% | 16.2% | 10.9% | 2.5% | 1.8% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.2% | 823K | 0% | -0.2 points | |
| 2, held 2nd | 24.5% | 455K | +0.2% | 0 points | |
| 3, held 3rd | 16.2% | 301K | 0% | -0.1 points | |
| 4, held 4th | 10.9% | 202K | -0.08% | -0.1 points | |
| 5, held 5th | 2.5% | 46K | +15.6% | +0.3 points | |
| 6, held 6th | 1.8% | 34K | +0.47% | 0 points |
44.2%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share -0.2 points.
24.5%
Held 2nd. 455K estimated branded searches, +0.2% vs prior month. Share 0 points.
16.2%
Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.
ZWILLING10.9%
Held 4th. 202K estimated branded searches, -0.08% vs prior month. Share -0.1 points.
5.
Wusthof2.5%
Held 5th. 46K estimated branded searches, +15.6% vs prior month. Share +0.3 points.
6.
GLOBAL1.8%
Held 6th. 34K estimated branded searches, +0.47% vs prior month. Share 0 points.
Compare search popularity between Wusthof and its closest rivals
How has branded search demand for Wusthof changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Wusthof worldwide fell from 57.7K to 46K.
- Across the 11 months ending August 2026, Wusthof’s estimated Share of Search among cutlery brands worldwide held steady, from 2.4% to 2.5%.
How did search popularity change for cutlery brands worldwide in August 2026?
5 changes
Estimated monthly branded searches for KitchenAid worldwide fell 32.5% over 11 measured months, from 1.2M to 823K in August 2026.
Estimated monthly branded searches for Wusthof worldwide fell 20.4% over 11 measured months, from 57.7K to 46K in August 2026.
Estimated monthly branded searches for ZWILLING worldwide fell 18.3% over 11 measured months, from 248K to 202K in August 2026.
Estimated monthly branded searches for Victorinox worldwide fell 18% over 11 measured months, from 555K to 455K in August 2026.
Estimated monthly branded searches for GLOBAL worldwide fell 17.9% over 11 measured months, from 41.4K to 34K in August 2026.
Where does Wusthof compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cutlery brands | 5th of 6 | 2.5% | Shown above |
| Kitchen knife brands | 3rd of 5 | 6% | Show ranking |
How is Wusthof measured?
Brandwave collects information about searches that people make online using Wusthof’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- kitchen knives wusthof
- wusthof
- wusthof com
Do you work for Wusthof? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Wusthof your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.