Brandwave

Poultry shears brands:Which are searched most?

In September 2026, Victorinox was the most searched among poultry shears brands worldwide, with an estimated 454K branded searches and 51.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Victorinox51.7%
  2. ZWILLING28.1%
  3. Oxo13.7%
  4. Wusthof4%
  5. Shun2.6%

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Share of SearchLeaderboard

Compare the poultry shears brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among poultry shears brands worldwide, by month

Share of Search by month for Victorinox, ZWILLING, Oxo, Wusthof, Shun. The figures are in the table below the chart.

View monthly share of search table
MonthVictorinoxZWILLINGOxoWusthofShun
Oct 202553.3%23.8%14%5.5%3.4%
Nov 202544.2%29.4%14.6%6.7%5%
Dec 202549.6%27.2%10.8%6.7%5.8%
Jan 202645%30.2%14.6%5.9%4.3%
Feb 202645.4%30.2%14.7%6.2%3.5%
Mar 202650.1%27.3%13.1%5.8%3.7%
Apr 202645.5%30.3%14.8%6.5%3%
May 202651%27.8%13.3%5.2%2.8%
Jun 202653.4%23.8%13.8%5.3%3.7%
Jul 202654.2%24.1%14.2%4.7%2.7%
Aug 202653.5%23.7%14.1%5.4%3.2%
Sep 202651.7%28.1%13.7%4%2.6%

This month’s ranking, September 2026

  1. 1.Victorinox

    51.7%

    Held 1st. 454K estimated branded searches, -0.18% vs prior month. Share -1.8 points.

  2. 2.ZWILLING

    28.1%

    Held 2nd. 247K estimated branded searches, +22.3% vs prior month. Share +4.4 points.

  3. 3.Oxo

    13.7%

    Held 3rd. 120K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Wusthof

    4%

    Held 4th. 34.7K estimated branded searches, -24.4% vs prior month. Share -1.4 points.

  5. 5.Shun

    2.6%

    Held 5th. 22.7K estimated branded searches, -17.8% vs prior month. Share -0.7 points.

Compare search popularity between leading brands

Which brand is most popular in search among poultry shears brands worldwide?

In September 2026, Victorinox was the most searched among poultry shears brands worldwide, with an estimated 454K branded searches and 51.7% estimated Share of Search within this set. ZWILLING is in 2nd place, 23.6 percentage points behind at 28.1% Share of Search.

Global poultry shears brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Victorinox53.3% → 51.7%54.2%Jul 202644.2%Nov 20251st
ZWILLING23.8% → 28.1%30.3%Apr 202623.7%Aug 20262nd
Oxo14% → 13.7%14.8%Apr 202610.8%Dec 20253rd
Wusthof5.5% → 4%6.7%Dec 20254%Sep 20264th
Shun3.4% → 2.6%5.8%Dec 20252.6%Sep 20265th

Each finding as a sentence

  • Across the 12 months ending September 2026, Victorinox’s estimated Share of Search among poultry shears brands worldwide decreased from 53.3% to 51.7%.
  • Across the 12 months ending September 2026, ZWILLING’s estimated Share of Search among poultry shears brands worldwide increased from 23.8% to 28.1%.
  • Across the 12 months ending September 2026, Wusthof’s estimated Share of Search among poultry shears brands worldwide decreased from 5.5% to 4%.
  • Across the 12 months ending September 2026, Shun’s estimated Share of Search among poultry shears brands worldwide decreased from 3.4% to 2.6%.
  • Across the 12 months ending September 2026, Victorinox’s estimated Share of Search among poultry shears brands worldwide peaked at 54.2% in July 2026 and was lowest at 44.2% in November 2025.
  • Across the 12 months ending September 2026, ZWILLING’s estimated Share of Search among poultry shears brands worldwide peaked at 30.3% in April 2026 and was lowest at 23.7% in August 2026.
  • Across the 12 months ending September 2026, Oxo’s estimated Share of Search among poultry shears brands worldwide peaked at 14.8% in April 2026 and was lowest at 10.8% in December 2025.
  • Across the 12 months ending September 2026, Wusthof’s estimated Share of Search among poultry shears brands worldwide peaked at 6.7% in December 2025 and was lowest at 4% in September 2026.
  • Across the 12 months ending September 2026, Shun’s estimated Share of Search among poultry shears brands worldwide peaked at 5.8% in December 2025 and was lowest at 2.6% in September 2026.
  • Across the 12 months ending September 2026, Oxo held steady: its estimated Share of Search among poultry shears brands worldwide moved less than 0.5 percentage points.

How did search popularity change for poultry shears brands worldwide in September 2026?

  1. In September 2026, ZWILLING gained estimated Share of Search among poultry shears brands worldwide, from 23.7% to 28.1%.

  2. In September 2026, Victorinox lost estimated Share of Search among poultry shears brands worldwide, from 53.5% to 51.7%.

  3. In September 2026, Wusthof lost estimated Share of Search among poultry shears brands worldwide, from 5.4% to 4%.

  4. In September 2026, Shun lost estimated Share of Search among poultry shears brands worldwide, from 3.2% to 2.6%.

  5. Estimated monthly branded searches for Oxo worldwide fell 17.2% over 12 measured months, from 145K to 120K in September 2026.

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