Brandwave

How popular isShun in search?

In September 2026, there were an estimated 22.7K branded searches for Shun worldwide which is down 36.1% over the last 12 months. Shun holds 7.5% estimated Share of Search among poultry shears brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Victorinox56.3%
  2. Wusthof25%
  3. ZWILLING11.3%
  4. Shun7.5%
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Which poultry shears brands compete with Shun?

Shun against poultry shears brands worldwide, by month

Share of Search by month for Victorinox, Wusthof, ZWILLING, Shun. The figures are in the table below the chart.

View monthly share of search table
MonthVictorinoxWusthofZWILLINGShun
Oct 202527.7%50.9%6.3%15.1%
Nov 202528%51.3%8.3%12.4%
Dec 202519.1%52.5%12.8%15.7%
Jan 202621.2%47.6%17.3%13.9%
Feb 202622.3%61.4%4.5%11.8%
Mar 202615.6%52.6%3.1%28.7%
Apr 202616.5%68.7%4.1%10.8%
May 202625.7%47.8%5.2%21.3%
Jun 202623.3%35.4%5.8%35.4%
Jul 202630.5%55.9%7.5%6.1%
Aug 202640%49.1%6.5%4.4%
Sep 202656.3%25%11.3%7.5%

  1. 1.Victorinox

    56.3%

    Moved from 2nd to 1st. 3.6K estimated branded searches, -18.2% vs prior month. Share +16.3 points.

  2. 2.Wusthof

    25%

    Moved from 1st to 2nd. 1.6K estimated branded searches, -70.4% vs prior month. Share -24.1 points.

  3. 3.ZWILLING

    11.3%

    Held 3rd. 720 estimated branded searches, 0% vs prior month. Share +4.7 points.

  4. 4.Shun

    7.5%

    Held 4th. 480 estimated branded searches, 0% vs prior month. Share +3.1 points.

Compare search popularity between Shun and its closest rivals

Every comparison with Shun

How has branded search demand for Shun changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Shun worldwide fell from 35.5K to 22.7K.
  • Across the 12 months ending September 2026, Shun’s estimated Share of Search among poultry shears brands worldwide decreased from 15.1% to 7.5%.
  • Across the 12 months ending September 2026, Shun’s estimated Share of Search among poultry shears brands worldwide peaked at 35.4% in June 2026 and was lowest at 4.4% in August 2026.
  • Across the 12 months ending September 2026, Shun fell from 3rd to 4th among poultry shears brands worldwide.

How did search popularity change for poultry shears brands worldwide in September 2026?

  1. In September 2026, Victorinox overtook Wusthof to become the leader among poultry shears brands worldwide, with 56.3% estimated Share of Search.

  2. In September 2026, ZWILLING gained estimated Share of Search among poultry shears brands worldwide, from 6.5% to 11.3%.

  3. In September 2026, Shun gained estimated Share of Search among poultry shears brands worldwide, from 4.4% to 7.5%.

  4. In September 2026, Wusthof lost estimated Share of Search among poultry shears brands worldwide, from 49.1% to 25%.

Where does Shun compete?

Shun is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Kitchen knife brands5th of 52.9%Show ranking
Sharpening stone brands5th of 62.8%Show ranking
Chef knife brands5th of 56.6%Show ranking
Poultry shears brands4th of 47.5%Shown above
Knife block brands3rd of 316.2%Show ranking

How is Shun measured?

Brandwave collects information about searches that people make online using Shun’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • kitchen knives shun
  • shun knives

Do you work for Shun? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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