Shapton vs Shun:Which is more popular?
In September 2026, Shapton had more branded searches than Shun among sharpening stone brands worldwide. Shapton had about 2,400 branded searches, while Shun had 480. Shapton made up 6.5% of all sharpening stone brand searches we track, and Shun accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about sharpening stone brands, Shapton appeared in three of the five answers and Shun in none.
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Top sharpening stone brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Shapton was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Shun did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Naniwa3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Shapton3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Smith's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Norton Abrasives0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wusthof0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
GLOBAL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Shun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Trend0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sharpening stone brands
5 answers
Asked ChatGPT
“Which sharpening stone brand should I buy?”
Asked ChatGPT
“What are the best sharpening stone brands?”
Asked ChatGPT
“What's the best sharpening stone brand for knife sharpening?”
Searched Google, AI Overview
“knife sharpening stone”
Searched Google, AI Overview
“sharpening stone”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Shapton or Shun more popular in search?
This chart shows how often people search Google for Shapton and Shun by name. Each line represents a brand's share of searches for all eight sharpening stone brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Shapton, Shun. The figures are in the table below the chart.
View monthly share of searches table
| Month | Naniwa | Smith's | Norton Abrasives | Shapton | Wusthof | GLOBAL | Shun | Trend |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.3% | 19.8% | 12.5% | 4.5% | 15.1% | 1.6% | 4.5% | 0.8% |
| Nov 2025 | 34.9% | 20.8% | 11.4% | 5.6% | 19.1% | 2.5% | 4.6% | 1.3% |
| Dec 2025 | 28.1% | 16.7% | 9.1% | 5.6% | 28.1% | 2.5% | 8.4% | 1.6% |
| Jan 2026 | 39% | 18.9% | 11.8% | 5.1% | 17.4% | 1.8% | 5.1% | 1.1% |
| Feb 2026 | 42% | 16.4% | 12.1% | 4.5% | 18.7% | 1.7% | 3.6% | 0.93% |
| Mar 2026 | 35.7% | 16.9% | 11.3% | 3.9% | 19.5% | 1.4% | 10.6% | 0.74% |
| Apr 2026 | 40.2% | 15.7% | 12.1% | 4.3% | 21.9% | 1.3% | 3.4% | 0.87% |
| May 2026 | 44% | 17% | 16.5% | 4.8% | 10.7% | 1.4% | 4.8% | 0.81% |
| Jun 2026 | 40.1% | 19% | 14.8% | 4.2% | 9.7% | 1.6% | 9.7% | 0.73% |
| Jul 2026 | 39.7% | 23% | 14.7% | 4.2% | 14.5% | 1.6% | 1.6% | 0.88% |
| Aug 2026 | 41.6% | 20% | 16.1% | 5.5% | 12.4% | 2% | 1.1% | 1.3% |
| Sep 2026 | 49.1% | 19.2% | 16% | 6.5% | 4.3% | 2.4% | 1.3% | 1.1% |
How has the Shapton and Shun comparison changed over the last 12 months?
3 findings
- The lead changed hands 6 times in the 12 months ending September 2026: Shun took it in December 2025, Shapton took it in February 2026, Shun took it in March 2026, Shapton took it in April 2026, Shun took it in June 2026, Shapton took it in July 2026.
- Across the 12 months ending September 2026, Shapton’s share of searches among sharpening stone brands worldwide moved from 4.5% to 6.5%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 12 months ending September 2026, Shun’s share of searches among sharpening stone brands worldwide moved from 4.5% to 1.3%, and its estimated monthly branded searches moved from 2.4K to 480.
How did search popularity change for sharpening stone brands worldwide in September 2026?
2 changes
In September 2026, Shapton overtook Wusthof to rank 4th among sharpening stone brands worldwide, with 6.5% of the searches.
In September 2026, Shun rose from 8th to 7th among sharpening stone brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Shapton’s and Shun’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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