Brandwave

How popular isShapton?

In September 2026, people searched for Shapton by name about 2,400 times worldwide, about the same as the previous year. These searches made up 6.5% of all global sharpening stone brand searches, placing Shapton fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about sharpening stone brands, Shapton appeared in three of the five answers and was the most recommended of the eight.

Search and AI answers in September 2026

Shapton is the fourth most searched of 8 competitors and the most recommended in AI answers.

  1. NaniwaShare of searches 49.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. Smith'sShare of searches 19.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  3. Norton AbrasivesShare of searches 16%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. ShaptonShare of searches 6.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. WusthofShare of searches 4.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+3 more

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Top sharpening stone brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Shapton was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Shapton is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shapton1st
  2. Naniwa2nd
  3. Smith's–
  4. Norton Abrasives–
  5. Wusthof–
  6. GLOBAL–
  7. Shun–
  8. Trend–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Naniwa3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shapton3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smith's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Norton Abrasives0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wusthof0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GLOBAL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trend0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sharpening stone brands

5 answers

  • Asked ChatGPT

    “Which sharpening stone brand should I buy?”

    1. 1Shapton
    2. 2Naniwa

  • Asked ChatGPT

    “What are the best sharpening stone brands?”

    1. 1Shapton
    2. 2Naniwa

  • Asked ChatGPT

    “What's the best sharpening stone brand for knife sharpening?”

    1. 1Shapton
    2. 2Naniwa

  • Searched Google, AI Overview

    “knife sharpening stone”

    1. 1Smith's

  • Searched Google, AI Overview

    “sharpening stone”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Which sharpening stone brands compete with Shapton?

    Shapton against sharpening stone brands worldwide, by month

    Share of searches by month for Naniwa, Smith's, Norton Abrasives, Shapton, Wusthof, GLOBAL. The figures are in the table below the chart.

    View monthly share of searches table
    MonthNaniwaSmith'sNorton AbrasivesShaptonWusthofGLOBALShunTrend
    Oct 202541.3%19.8%12.5%4.5%15.1%1.6%4.5%0.8%
    Nov 202534.9%20.8%11.4%5.6%19.1%2.5%4.6%1.3%
    Dec 202528.1%16.7%9.1%5.6%28.1%2.5%8.4%1.6%
    Jan 202639%18.9%11.8%5.1%17.4%1.8%5.1%1.1%
    Feb 202642%16.4%12.1%4.5%18.7%1.7%3.6%0.93%
    Mar 202635.7%16.9%11.3%3.9%19.5%1.4%10.6%0.74%
    Apr 202640.2%15.7%12.1%4.3%21.9%1.3%3.4%0.87%
    May 202644%17%16.5%4.8%10.7%1.4%4.8%0.81%
    Jun 202640.1%19%14.8%4.2%9.7%1.6%9.7%0.73%
    Jul 202639.7%23%14.7%4.2%14.5%1.6%1.6%0.88%
    Aug 202641.6%20%16.1%5.5%12.4%2%1.1%1.3%
    Sep 202649.1%19.2%16%6.5%4.3%2.4%1.3%1.1%

    1. 1.Naniwa

      49.1%

      Held 1st. 18.1K estimated branded searches, 0% vs prior month. Share +7.6 points.

    2. 2.Smith's

      19.2%

      Held 2nd. 7.1K estimated branded searches, -18.5% vs prior month. Share -0.7 points.

    3. 3.Norton Abrasives

      16%

      Held 3rd. 5.9K estimated branded searches, -15.7% vs prior month. Share -0.1 points.

    4. 4.Shapton

      6.5%

      Moved from 5th to 4th. 2.4K estimated branded searches, 0% vs prior month. Share +1 points.

    5. 5.Wusthof

      4.3%

      Moved from 4th to 5th. 1.6K estimated branded searches, -70.4% vs prior month. Share -8.1 points.

    6. 6.GLOBAL

      2.4%

      Held 6th. 880 estimated branded searches, 0% vs prior month. Share +0.4 points.

    7. 7.Shun

      1.3%

      Moved from 8th to 7th. 480 estimated branded searches, 0% vs prior month. Share +0.2 points.

    8. 8.Trend

      1.1%

      Moved from 7th to 8th. 400 estimated branded searches, -31% vs prior month. Share -0.2 points.

    Compare popularity between Shapton and its closest rivals

    Every comparison with Shapton

    13 comparisons

    How has branded search demand for Shapton changed worldwide over the last 12 months?

    4 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Shapton worldwide held steady at 2.4K.
    • Across the 12 months ending September 2026, Shapton’s share of searches among sharpening stone brands worldwide increased from 4.5% to 6.5%.
    • Across the 12 months ending September 2026, Shapton’s share of searches among sharpening stone brands worldwide peaked at 6.5% in September 2026 and was lowest at 3.9% in March 2026.
    • Across the 12 months ending September 2026, Shapton rose from 5th to 4th among sharpening stone brands worldwide.

    How did search popularity change for sharpening stone brands worldwide in September 2026?

    6 changes

    1. In September 2026, Shapton overtook Wusthof to rank 4th among sharpening stone brands worldwide, with 6.5% of the searches.

    2. In September 2026, Naniwa gained share of searches among sharpening stone brands worldwide, from 41.6% to 49.1%.

    3. In September 2026, Wusthof lost share of searches among sharpening stone brands worldwide, from 12.4% to 4.3%.

    4. In September 2026, Smith's lost share of searches among sharpening stone brands worldwide, from 20% to 19.2%.

    5. In September 2026, Shun rose from 8th to 7th among sharpening stone brands worldwide.

    6. In September 2026, Trend fell from 7th to 8th among sharpening stone brands worldwide.

    How are Shapton’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Shapton’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • shapton

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    How the Brand Demand Index is measured

    Where does Shapton compete?

    Shapton is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Sharpening tool brands8th of 80.45%Show ranking
    Sharpening stone brands4th of 86.5%Shown above
    Creator with pink hair and a pink jacket

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