Brandwave

DMT vs Shapton:Which is more popular?

In September 2026, DMT had more branded searches than Shapton among sharpening tool brands worldwide. DMT had about 368,000 branded searches, while Shapton had 2,400. DMT made up 68.7% of all sharpening tool brand searches we track, and Shapton accounted for 0.45%. When we asked ChatGPT and Google AI Overviews about sharpening tool brands, Shapton appeared in three of the five answers and DMT in none.

Among sharpening tool brands worldwide in September 2026

Who do people search for more?

DMT, about 153 searches for every 1 for Shapton

DMT 368K searchesShapton 2.4K searches

Who does AI mention more?

Shapton, mentioned in 3 of 5 answers, DMT in 0

Shapton in 3 of 5DMT in 0 of 5

Who does AI recommend more?

Shapton, the only one of the two named

Shapton first in 3DMT never named

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Top sharpening tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Shapton was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. DMT did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Work Sharp1st
  2. Shapton2nd
  3. Chef’sChoice3rd
  4. Spyderco4th
  5. Lansky5th
  6. DMT–
  7. Smith's–
  8. Wicked Edge–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Work Sharp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chef’sChoice4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spyderco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shapton3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lansky1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DMT0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smith's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wicked Edge0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sharpening tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is DMT or Shapton more popular in search?

This chart shows how often people search Google for DMT and Shapton by name. Each line represents a brand's share of searches for all eight sharpening tool brands we track, month by month, from English-language searches worldwide.

DMT and Shapton among sharpening tool brands worldwide, by month

Share of searches by month for DMT, Shapton. The figures are in the table below the chart.

View monthly share of searches table
MonthDMTSpydercoWork SharpChef’sChoiceLanskySmith'sWicked EdgeShapton
Oct 202568.3%13.7%6.1%3.4%5%2%1%0.45%
Nov 202563.9%15.7%7%3.9%5.7%1.9%1.4%0.5%
Dec 202562.3%18.6%6.9%3.8%4.6%1.8%1.4%0.61%
Jan 202665.4%16.1%5.9%3.2%5.9%1.9%1.1%0.52%
Feb 202670.1%14.1%5.2%3.4%4.2%1.7%0.82%0.46%
Mar 202673.9%12.2%4.5%3%3.6%1.7%0.71%0.39%
Apr 202674.7%12.3%3.7%3%3.7%1.4%0.74%0.4%
May 202673.7%12.1%4.4%3%3.6%1.4%1.4%0.39%
Jun 202668.4%16.8%5%3.4%3.4%1.6%1%0.35%
Jul 202671.6%14.4%4.3%2.9%3.5%2%0.89%0.37%
Aug 202667.1%16.5%6%3.3%4%1.6%1%0.44%
Sep 202668.7%16.9%5.1%3.4%3.4%1.3%0.86%0.45%

How has the DMT and Shapton comparison changed over the last 12 months?

3 findings
  • DMT was ahead of Shapton in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DMT’s share of searches among sharpening tool brands worldwide moved from 68.3% to 68.7%, and its estimated monthly branded searches held steady at 368K.
  • Across the 12 months ending September 2026, Shapton’s share of searches among sharpening tool brands worldwide held steady at 0.45%, and its estimated monthly branded searches held steady at 2.4K.

How did search popularity change for sharpening tool brands worldwide in September 2026?

1 change
  1. In September 2026, DMT gained share of searches among sharpening tool brands worldwide, from 67.1% to 68.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DMT’s and Shapton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DMT

1 branded search term

  • dmt

Shapton

1 branded search term

  • shapton

How the Brand Demand Index is measured

Other head-to-heads among sharpening tool brands

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