Brandwave

How popular isDMT in search?

In August 2026, there were an estimated 368K branded searches for DMT worldwide which held steady over the last 11 months. DMT holds 71.4% estimated Share of Search among sharpening tool brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. DMT71.4%
  2. Spyderco17.5%
  3. Work Sharp6.4%
  4. Lansky4.3%
  5. Wicked Edge0.25%
  6. Smith's0.11%
DMT website (opens in a new tab)

Follow DMT and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which sharpening tool brands compete with DMT?

DMT against sharpening tool brands worldwide, by month

Share of Search by month for DMT, Spyderco, Work Sharp, Lansky. The figures are in the table below the chart.

View monthly share of search table
MonthDMTSpydercoWork SharpLanskyWicked EdgeSmith's
Oct 202573%14.7%6.6%5.4%0.2%0.14%
Nov 202568.8%16.9%7.6%6.2%0.3%0.16%
Dec 202567.1%20.1%7.4%4.9%0.29%0.16%
Jan 202669.9%17.2%6.3%6.3%0.19%0.17%
Feb 202674.7%15%5.5%4.5%0.15%0.12%
Mar 202678.3%12.9%4.7%3.9%0.13%0.1%
Apr 202679%13%3.9%3.9%0.15%0.1%
May 202678.2%12.9%4.7%3.9%0.33%0.08%
Jun 202672.8%17.9%5.4%3.6%0.2%0.1%
Jul 202676.1%15.3%4.6%3.7%0.21%0.12%
Aug 202671.4%17.5%6.4%4.3%0.25%0.11%
Sep 2026——————

  1. 1.DMT

    71.4%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -4.7 points.

  2. 2.Spyderco

    17.5%

    Held 2nd. 90.5K estimated branded searches, +22.3% vs prior month. Share +2.3 points.

  3. 3.Work Sharp

    6.4%

    Held 3rd. 33.1K estimated branded searches, +49.1% vs prior month. Share +1.8 points.

  4. 4.Lansky

    4.3%

    Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.6 points.

  5. 5.Wicked Edge

    0.25%

    Held 5th. 1.3K estimated branded searches, +30% vs prior month. Share 0 points.

  6. 6.Smith's

    0.11%

    Held 6th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between DMT and its closest rivals

How has branded search demand for DMT changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for DMT worldwide held steady at 368K.
  • Across the 11 months ending August 2026, DMT’s estimated Share of Search among sharpening tool brands worldwide decreased from 73% to 71.4%.
  • Across the 11 months ending August 2026, DMT’s estimated Share of Search among sharpening tool brands worldwide peaked at 79% in April 2026 and was lowest at 67.1% in December 2025.

How did search popularity change for sharpening tool brands worldwide in August 2026?

  1. In August 2026, Spyderco gained estimated Share of Search among sharpening tool brands worldwide, from 15.3% to 17.5%.

  2. In August 2026, Work Sharp gained estimated Share of Search among sharpening tool brands worldwide, from 4.6% to 6.4%.

  3. In August 2026, Lansky gained estimated Share of Search among sharpening tool brands worldwide, from 3.7% to 4.3%.

  4. In August 2026, DMT lost estimated Share of Search among sharpening tool brands worldwide, from 76.1% to 71.4%.

  5. Estimated monthly branded searches for Wicked Edge worldwide rose 30% over 11 measured months, from 1K to 1.3K in August 2026.

  6. Estimated monthly branded searches for Smith's worldwide fell 18.1% over 11 measured months, from 720 to 590 in August 2026.

How is DMT measured?

Brandwave collects information about searches that people make online using DMT’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dmt

Do you work for DMT? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is DMT your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free