How popular isChef’sChoice?
In September 2026, people searched for Chef’sChoice by name about 18,100 times worldwide, about the same as the previous year. These searches made up 23.3% of all global knife sharpener brand searches, placing Chef’sChoice third out of six brands. When we asked both ChatGPT and Google AI Overviews about knife sharpener brands, Chef’sChoice appeared in four of the five answers and was the second most recommended of the six.
Chef’sChoice is the third most searched of 6 competitors and the second most recommended in AI answers.
HORLShare of searches 34.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Work SharpShare of searches 34.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Chef’sChoiceShare of searches 23.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
AnySharpShare of searches 3.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
WusthofShare of searches 2.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top knife sharpener brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Chef’sChoice was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Chef’sChoice is the second most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Work Sharp1st
- Chef’sChoice2nd
- HORL3rd
KitchenIQ4th- AnySharp–
- Wusthof–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Work Sharp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Chef’sChoice4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- HORL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- KitchenIQ1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- AnySharp0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wusthof0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about knife sharpener brands
5 answers
Asked ChatGPT
“Which knife sharpener brand should I buy?”
Asked ChatGPT
“What are the best knife sharpener brands?”
Asked ChatGPT
“What's the best knife sharpener brand for dull kitchen knives?”
Searched Google, AI Overview
“best knife sharpener”
Searched Google, AI Overview
“electric knife sharpener”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which knife sharpener brands compete with Chef’sChoice?
Share of searches by month for HORL, Work Sharp, Chef’sChoice, AnySharp, Wusthof. The figures are in the table below the chart.
View monthly share of searches table
| Month | HORL | Work Sharp | Chef’sChoice | AnySharp | Wusthof | KitchenIQ |
|---|---|---|---|---|---|---|
| Oct 2025 | 26% | 38.7% | 21.2% | 4.2% | 9.5% | 0.37% |
| Nov 2025 | 38.4% | 31.4% | 17.2% | 5.1% | 7.7% | 0.25% |
| Dec 2025 | 39.9% | 26.7% | 14.6% | 6.5% | 11.9% | 0.26% |
| Jan 2026 | 33.4% | 33.4% | 18.3% | 4.4% | 10% | 0.39% |
| Feb 2026 | 27.2% | 33.2% | 22.2% | 4.4% | 12.1% | 0.88% |
| Mar 2026 | 26.4% | 32.3% | 21.6% | 4.3% | 14.4% | 1% |
| Apr 2026 | 28.1% | 28.1% | 22.9% | 4.6% | 15.3% | 1.1% |
| May 2026 | 33.3% | 33.3% | 22.2% | 3.6% | 6.6% | 1.1% |
| Jun 2026 | 29.2% | 35.7% | 23.8% | 3.8% | 5.8% | 1.7% |
| Jul 2026 | 32.1% | 32.1% | 21.4% | 3.5% | 9.5% | 1.4% |
| Aug 2026 | 30.9% | 37.8% | 20.7% | 3.3% | 6.2% | 1.1% |
| Sep 2026 | 34.8% | 34.8% | 23.3% | 3.7% | 2.1% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 34.8% | 27.1K | 0% | +3.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 34.8% | 27.1K | -18.1% | -3 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 23.3% | 18.1K | 0% | +2.6 points | |
| 4, moved from 5th to 4th | 3.7% | 2.9K | 0% | +0.4 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 2.1% | 1.6K | -70.4% | -4.1 pointsmoved from 4th to 5th | |
| 6, held 6th | 1.3% | 1K | 0% | +0.1 points |
1.
HORL34.8%
Moved from 2nd to 1st. 27.1K estimated branded searches, 0% vs prior month. Share +3.9 points.
34.8%
Moved from 1st to 2nd. 27.1K estimated branded searches, -18.1% vs prior month. Share -3 points.
23.3%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +2.6 points.
4.
AnySharp3.7%
Moved from 5th to 4th. 2.9K estimated branded searches, 0% vs prior month. Share +0.4 points.
5.
Wusthof2.1%
Moved from 4th to 5th. 1.6K estimated branded searches, -70.4% vs prior month. Share -4.1 points.
1.3%
Held 6th. 1K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between Chef’sChoice and its closest rivals
Every comparison with Chef’sChoice
17 comparisons
- Chef’sChoice vs Cuisinart
- Chef’sChoice vs DMT
- Chef’sChoice vs HORL
- Chef’sChoice vs Lansky
- Chef’sChoice vs Nesco
- Chef’sChoice vs Spyderco
- Chef’sChoice vs Work Sharp
- Chef’sChoice vs Smith's
- Chef’sChoice vs LEM
- Chef’sChoice vs Wicked Edge
- AnySharp vs Chef’sChoice
- Chef’sChoice vs Shapton
- Chef’sChoice vs Wusthof
- Chef’sChoice vs KitchenIQ
- Chef’sChoice vs Weston
- Chef’sChoice vs KWS
- BESWOOD vs Chef’sChoice
How has branded search demand for Chef’sChoice changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Chef’sChoice worldwide held steady at 18.1K.
- Across the 12 months ending September 2026, Chef’sChoice’s share of searches among knife sharpener brands worldwide increased from 21.2% to 23.3%.
- Across the 12 months ending September 2026, Chef’sChoice’s share of searches among knife sharpener brands worldwide peaked at 23.8% in June 2026 and was lowest at 14.6% in December 2025.
How did search popularity change for knife sharpener brands worldwide in September 2026?
6 changes
In September 2026, HORL overtook Work Sharp to become the leader among knife sharpener brands worldwide, with 34.8% of the searches.
In September 2026, Chef’sChoice gained share of searches among knife sharpener brands worldwide, from 20.7% to 23.3%.
In September 2026, Wusthof lost share of searches among knife sharpener brands worldwide, from 6.2% to 2.1%.
In September 2026, Work Sharp lost share of searches among knife sharpener brands worldwide, from 37.8% to 34.8%.
In September 2026, AnySharp rose from 5th to 4th among knife sharpener brands worldwide.
Estimated monthly branded searches for KitchenIQ worldwide rose 212.5% over 12 measured months, from 320 to 1K in September 2026.
How are Chef’sChoice’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Chef’sChoice’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- chefs choice
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Where does Chef’sChoice compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Meat slicer brands | 3rd of 7 | 3.1% | Show ranking |
| Sharpening tool brands | 4th of 8 | 3.4% | Show ranking |
| Knife sharpener brands | 3rd of 6 | 23.3% | Shown above |
Is Chef’sChoice your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.