Chef’sChoice vs Smith's:Which is more popular?
In September 2026, Chef’sChoice had more branded searches than Smith's among sharpening tool brands worldwide. Chef’sChoice had about 18,100 branded searches, while Smith's had 7,080. Chef’sChoice made up 3.4% of all sharpening tool brand searches we track, and Smith's accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about sharpening tool brands, Chef’sChoice appeared in four of the five answers and Smith's in none.
Who do people search for more?
Chef’sChoice, about 3 searches for every 1 for Smith's
Who does AI mention more?
Chef’sChoice, mentioned in 4 of 5 answers, Smith's in 0
Who does AI recommend more?
Chef’sChoice, the only one of the two named
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Top sharpening tool brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Chef’sChoice was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Smith's did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Work Sharp1st- Shapton2nd
- Chef’sChoice3rd
Spyderco4th
Lansky5th
DMT–
Smith's–- Wicked Edge–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Work Sharp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Chef’sChoice4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Spyderco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Shapton3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lansky1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- DMT0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Smith's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wicked Edge0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sharpening tool brands
5 answers
Asked ChatGPT
“Which sharpening tool brand should I buy?”
Asked ChatGPT
“What are the best sharpening tool brands?”
Asked ChatGPT
“What's the best sharpening tool brand for knife sharpening?”
Searched Google, AI Overview
“best knife sharpener”
Searched Google, AI Overview
“knife sharpening tool”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Chef’sChoice or Smith's more popular in search?
This chart shows how often people search Google for Chef’sChoice and Smith's by name. Each line represents a brand's share of searches for all eight sharpening tool brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Chef’sChoice, Smith's. The figures are in the table below the chart.
View monthly share of searches table
| Month | DMT | Spyderco | Work Sharp | Chef’sChoice | Lansky | Smith's | Wicked Edge | Shapton |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.3% | 13.7% | 6.1% | 3.4% | 5% | 2% | 1% | 0.45% |
| Nov 2025 | 63.9% | 15.7% | 7% | 3.9% | 5.7% | 1.9% | 1.4% | 0.5% |
| Dec 2025 | 62.3% | 18.6% | 6.9% | 3.8% | 4.6% | 1.8% | 1.4% | 0.61% |
| Jan 2026 | 65.4% | 16.1% | 5.9% | 3.2% | 5.9% | 1.9% | 1.1% | 0.52% |
| Feb 2026 | 70.1% | 14.1% | 5.2% | 3.4% | 4.2% | 1.7% | 0.82% | 0.46% |
| Mar 2026 | 73.9% | 12.2% | 4.5% | 3% | 3.6% | 1.7% | 0.71% | 0.39% |
| Apr 2026 | 74.7% | 12.3% | 3.7% | 3% | 3.7% | 1.4% | 0.74% | 0.4% |
| May 2026 | 73.7% | 12.1% | 4.4% | 3% | 3.6% | 1.4% | 1.4% | 0.39% |
| Jun 2026 | 68.4% | 16.8% | 5% | 3.4% | 3.4% | 1.6% | 1% | 0.35% |
| Jul 2026 | 71.6% | 14.4% | 4.3% | 2.9% | 3.5% | 2% | 0.89% | 0.37% |
| Aug 2026 | 67.1% | 16.5% | 6% | 3.3% | 4% | 1.6% | 1% | 0.44% |
| Sep 2026 | 68.7% | 16.9% | 5.1% | 3.4% | 3.4% | 1.3% | 0.86% | 0.45% |
How has the Chef’sChoice and Smith's comparison changed over the last 12 months?
3 findings
- Chef’sChoice was ahead of Smith's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Chef’sChoice’s share of searches among sharpening tool brands worldwide held steady at 3.4%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 12 months ending September 2026, Smith's’ share of searches among sharpening tool brands worldwide moved from 2% to 1.3%, and its estimated monthly branded searches moved from 10.6K to 7.1K.
How did search popularity change for sharpening tool brands worldwide in September 2026?
2 changes
In September 2026, Chef’sChoice rose from 5th to 4th among sharpening tool brands worldwide.
Estimated monthly branded searches for Smith's worldwide fell 33.3% over 12 measured months, from 10.6K to 7.1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Chef’sChoice’s and Smith's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chef’sChoice
1 branded search term
- chefs choice
Smith's
2 branded search terms
- smith s
- smiths sharpener
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