Brandwave

How popular isSmith's?

In October 2026, people searched for Smith's by name about 4,780 times worldwide, a 33.1% decrease from the previous year. These searches made up 4% of all global knife sharpener brand searches, placing Smith's sixth out of 12 brands. When we asked both ChatGPT and Google AI Overviews about knife sharpener brands, Smith's did not appear in any of the answers.

Search and AI answers in October 2026

Smith's is the sixth most searched of 12 competitors and not named in the AI answers we collected.

  1. HORLShare of searches 31.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. Work SharpShare of searches 25.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Chef’sChoiceShare of searches 17.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. SpydercoShare of searches 4.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. Smith'sShare of searches 4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+7 more

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Top knife sharpener brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Smith's did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Work Sharp1st
  2. Chef’sChoice2nd
  3. HORL3rd
  4. Spyderco4th
  5. Lansky5th
  6. KitchenIQ6th
  7. Shapton7th
  8. Wicked Edge–
  9. Smith's–
  10. Wusthof–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Work Sharp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chef’sChoice4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HORL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spyderco2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shapton1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lansky1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenIQ1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wicked Edge0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smith's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wusthof0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about knife sharpener brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

How often do people search for Smith's compared with other knife sharpener brands worldwide?

Smith's against knife sharpener brands worldwide, by month

Share of searches by month for HORL, Work Sharp, Chef’sChoice, Spyderco, Wicked Edge, Smith's, Wusthof, AnySharp, Shapton, DMT. The figures are in the table below the chart.

View monthly share of searches table
MonthHORLWork SharpChef’sChoiceSpydercoWicked EdgeSmith'sWusthofAnySharpShaptonDMTLanskyKitchenIQ
Nov 202531.7%25.9%14.2%5.2%5.2%4%3.3%4.2%1.9%1.9%2.3%0.2%
Dec 202535.3%23.6%12.9%4.7%4.8%3.1%3.7%5.8%2.1%1.7%2.1%0.23%
Jan 202627.6%27.6%15.1%5.5%5.3%3.7%3.6%3.7%2.4%2.8%2.4%0.32%
Feb 202623.7%29%19.3%4.7%4.6%3.2%3.6%3.8%2.6%2.6%2%0.77%
Mar 202623.6%28.8%19.2%4.7%4.6%3.7%3.1%3.8%2.5%3.1%2%0.93%
Apr 202625.2%25.2%20.6%5%5.1%3.4%3.4%4.1%2.7%2.5%1.8%1%
May 202626.7%26.7%17.8%4.3%8.4%2.8%2.9%2.9%2.4%2.4%1.9%0.87%
Jun 202623.8%29%19.4%4.7%5.8%3.6%3.2%3.1%2%2.2%1.7%1.4%
Jul 202626.5%26.5%17.7%4.3%5.5%4.2%4%2.9%2.3%2.7%2.3%1.2%
Aug 202625.5%31.2%17%4.1%5.4%3.3%3.3%2.7%2.3%2.4%1.8%0.94%
Sep 202627.6%27.6%18.5%4.5%4.7%3.4%3%3%2.4%2.2%1.9%1%
Oct 202631.4%25.7%17.2%4.2%4.1%4%3.4%2.7%2.3%2.1%1.8%1.2%

  1. 1.HORL

    31.4%

    Held 1st. 33.1K estimated branded searches, +22.1% vs prior month. Share +3.7 points.

  2. 2.Work Sharp

    25.7%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share -2 points.

  3. 3.Chef’sChoice

    17.2%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. 4.Spyderco

    4.2%

    Moved from 5th to 4th. 4.4K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Wicked Edge

    4.1%

    Moved from 4th to 5th. 4.3K estimated branded searches, -6.1% vs prior month. Share -0.6 points.

  6. 6.Smith's

    4%

    Held 6th. 4.2K estimated branded searches, +24% vs prior month. Share +0.5 points.

  7. 7.Wusthof

    3.4%

    Held 7th. 3.6K estimated branded searches, +21.1% vs prior month. Share +0.4 points.

  8. 8.AnySharp

    2.7%

    Held 8th. 2.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

  9. 9.Shapton

    2.3%

    Held 9th. 2.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

  10. 10.DMT

    2.1%

    Held 10th. 2.2K estimated branded searches, 0% vs prior month. Share -0.2 points.

  11. 11.Lansky

    1.8%

    Held 11th. 1.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  12. 12.KitchenIQ

    1.2%

    Held 12th. 1.3K estimated branded searches, +30% vs prior month. Share +0.2 points.

Spyderco and Wusthof sell other things too, so only their searches that name this product count here, like “spyderco sharpmaker”.

Compare popularity between Smith's and its closest rivals

Every comparison with Smith's

16 comparisons

How has branded search demand for Smith's changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Smith's worldwide fell from 7.1K to 4.8K.
  • Across the 12 months ending October 2026, Smith's’ share of searches among knife sharpener brands worldwide peaked at 4.2% in July 2026 and was lowest at 2.8% in May 2026.
  • Across the 12 months ending October 2026, Smith's rose from 7th to 6th among knife sharpener brands worldwide.

How did search popularity change for knife sharpener brands worldwide in October 2026?

6 changes

  1. In October 2026, HORL gained share of searches among knife sharpener brands worldwide, from 27.6% to 31.4%.

  2. In October 2026, Smith's gained share of searches among knife sharpener brands worldwide, from 3.4% to 4%.

  3. In October 2026, Work Sharp lost share of searches among knife sharpener brands worldwide, from 27.6% to 25.7%.

  4. In October 2026, Chef’sChoice lost share of searches among knife sharpener brands worldwide, from 18.5% to 17.2%.

  5. In October 2026, Wicked Edge lost share of searches among knife sharpener brands worldwide, from 4.7% to 4.1%.

  6. DMT’s share of searches among knife sharpener brands worldwide has lost ground for 3 months in a row, from 2.7% to 2.1% in October 2026.

How are Smith's’ branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Smith's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • smiths knife sharpener
  • smiths sharpener
  • smiths sharpening stone
  • smiths whetstone

Do you work for Smith's? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Smith's compete?

Smith's is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Knife sharpener brands6th of 124%Shown above
Sharpening stone brands4th of 82.2%Show ranking
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