Brandwave

How popular isSmith's in search?

In September 2026, there were an estimated 7.1K branded searches for Smith's worldwide which is down 33.3% over the last 12 months. Smith's holds 6.3% estimated Share of Search among sharpening stone brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Wusthof30.7%
  2. GLOBAL30.1%
  3. Shun20.1%
  4. Norton Abrasives8.9%
  5. Smith's6.3%
  6. Trend3.9%
Smith's website (opens in a new tab)

Follow Smith's and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which sharpening stone brands compete with Smith's?

Smith's against sharpening stone brands worldwide, by month

Share of Search by month for Wusthof, GLOBAL, Shun, Norton Abrasives, Smith's, Trend. The figures are in the table below the chart.

View monthly share of search table
MonthWusthofGLOBALShunNorton AbrasivesSmith'sTrend
Oct 202535.9%25.8%22.1%6.2%6.6%3.3%
Nov 202533.9%30.4%25.4%3.7%4.4%2.2%
Dec 202533.8%27.8%29.2%3.4%4%1.8%
Jan 202633.1%28.1%24.2%5.8%6%2.7%
Feb 202636.9%24.9%21.2%7.2%6.4%3.5%
Mar 202635.8%23.1%23%7.7%7.1%3.2%
Apr 202639.5%25.4%18.1%7.6%6.5%3%
May 202635.3%26%18.9%10.3%6.6%3%
Jun 202633.5%25.2%23.5%8.9%6.4%2.6%
Jul 202632.7%27.9%18.9%9.2%8.6%2.7%
Aug 202634.9%25.9%21%8.7%6.6%2.9%
Sep 202630.7%30.1%20.1%8.9%6.3%3.9%

  1. 1.Wusthof

    30.7%

    Held 1st. 34.7K estimated branded searches, -24.4% vs prior month. Share -4.2 points.

  2. 2.GLOBAL

    30.1%

    Held 2nd. 34K estimated branded searches, 0% vs prior month. Share +4.2 points.

  3. 3.Shun

    20.1%

    Held 3rd. 22.7K estimated branded searches, -17.8% vs prior month. Share -0.9 points.

  4. 4.Norton Abrasives

    8.9%

    Held 4th. 10K estimated branded searches, -12.3% vs prior month. Share +0.2 points.

  5. 5.Smith's

    6.3%

    Held 5th. 7.1K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

  6. 6.Trend

    3.9%

    Held 6th. 4.4K estimated branded searches, +16.4% vs prior month. Share +1 points.

Compare search popularity between Smith's and its closest rivals

Every comparison with Smith's

How has branded search demand for Smith's changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Smith's worldwide fell from 10.6K to 7.1K.
  • Across the 12 months ending September 2026, Smith's’ estimated Share of Search among sharpening stone brands worldwide peaked at 8.6% in July 2026 and was lowest at 4% in December 2025.
  • Across the 12 months ending September 2026, Smith's fell from 4th to 5th among sharpening stone brands worldwide.

How did search popularity change for sharpening stone brands worldwide in September 2026?

  1. In September 2026, GLOBAL gained estimated Share of Search among sharpening stone brands worldwide, from 25.9% to 30.1%.

  2. In September 2026, Trend gained estimated Share of Search among sharpening stone brands worldwide, from 2.9% to 3.9%.

  3. In September 2026, Wusthof lost estimated Share of Search among sharpening stone brands worldwide, from 34.9% to 30.7%.

  4. In September 2026, Shun lost estimated Share of Search among sharpening stone brands worldwide, from 21% to 20.1%.

  5. Estimated monthly branded searches for Smith's worldwide fell 33.3% over 12 measured months, from 10.6K to 7.1K in September 2026.

Where does Smith's compete?

Smith's is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sharpening tool brands5th of 61.4%Show ranking
Sharpening stone brands5th of 66.3%Shown above

How is Smith's measured?

Brandwave collects information about searches that people make online using Smith's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • smith s
  • smiths sharpener

Do you work for Smith's? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Smith's your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free