Brandwave

KitchenIQ vs Smith's:Which is more popular?

In October 2026, Smith's had more branded searches than KitchenIQ among knife sharpener brands worldwide. Smith's had about 4,190 branded searches, while KitchenIQ had 1,300. Smith's made up 4% of all knife sharpener brand searches we track, and KitchenIQ accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about knife sharpener brands, KitchenIQ appeared in one of the five answers and Smith's in none.

Among knife sharpener brands worldwide in October 2026

Who do people search for more?

Smith's, about 3 searches for every 1 for KitchenIQ

Smith's 4.2K searchesKitchenIQ 1.3K searches

Who does AI mention more?

KitchenIQ, mentioned in 1 of 5 answers, Smith's in 0

KitchenIQ in 1 of 5Smith's in 0 of 5

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Top knife sharpener brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, KitchenIQ was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Smith's did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Work Sharp1st
  2. Chef’sChoice2nd
  3. HORL3rd
  4. Spyderco4th
  5. Lansky5th
  6. KitchenIQ6th
  7. Shapton7th
  8. Wicked Edge–
  9. Smith's–
  10. Wusthof–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Work Sharp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chef’sChoice4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HORL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spyderco2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shapton1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lansky1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenIQ1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wicked Edge0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smith's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wusthof0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about knife sharpener brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is KitchenIQ or Smith's more popular in search?

This chart shows how often people search Google for KitchenIQ and Smith's by name. Each line represents a brand's share of searches for all 12 knife sharpener brands we track, month by month, from English-language searches worldwide.

KitchenIQ and Smith's among knife sharpener brands worldwide, by month

Share of searches by month for Smith's, KitchenIQ. The figures are in the table below the chart.

View monthly share of searches table
MonthHORLWork SharpChef’sChoiceSpydercoWicked EdgeSmith'sWusthofAnySharpShaptonDMTLanskyKitchenIQ
Nov 202531.7%25.9%14.2%5.2%5.2%4%3.3%4.2%1.9%1.9%2.3%0.2%
Dec 202535.3%23.6%12.9%4.7%4.8%3.1%3.7%5.8%2.1%1.7%2.1%0.23%
Jan 202627.6%27.6%15.1%5.5%5.3%3.7%3.6%3.7%2.4%2.8%2.4%0.32%
Feb 202623.7%29%19.3%4.7%4.6%3.2%3.6%3.8%2.6%2.6%2%0.77%
Mar 202623.6%28.8%19.2%4.7%4.6%3.7%3.1%3.8%2.5%3.1%2%0.93%
Apr 202625.2%25.2%20.6%5%5.1%3.4%3.4%4.1%2.7%2.5%1.8%1%
May 202626.7%26.7%17.8%4.3%8.4%2.8%2.9%2.9%2.4%2.4%1.9%0.87%
Jun 202623.8%29%19.4%4.7%5.8%3.6%3.2%3.1%2%2.2%1.7%1.4%
Jul 202626.5%26.5%17.7%4.3%5.5%4.2%4%2.9%2.3%2.7%2.3%1.2%
Aug 202625.5%31.2%17%4.1%5.4%3.3%3.3%2.7%2.3%2.4%1.8%0.94%
Sep 202627.6%27.6%18.5%4.5%4.7%3.4%3%3%2.4%2.2%1.9%1%
Oct 202631.4%25.7%17.2%4.2%4.1%4%3.4%2.7%2.3%2.1%1.8%1.2%

How has branded search for KitchenIQ and Smith's changed worldwide over the last 12 months?

3 findings
  • Smith's was ahead of KitchenIQ in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, KitchenIQ’s share of searches among knife sharpener brands worldwide moved from 0.2% to 1.2%, and its estimated monthly branded searches moved from 320 to 1.3K.
  • Across the 12 months ending October 2026, Smith's’ share of searches among knife sharpener brands worldwide held steady at 4%, and its estimated monthly branded searches moved from 6.3K to 4.2K.

How did search popularity change for knife sharpener brands worldwide in October 2026?

2 changes
  1. In October 2026, Smith's gained share of searches among knife sharpener brands worldwide, from 3.4% to 4%.

  2. Estimated monthly branded searches for KitchenIQ worldwide rose 306.3% over 12 measured months, from 320 to 1.3K in October 2026.

How are KitchenIQ’s and Smith's’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using KitchenIQ’s and Smith's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

KitchenIQ

1 branded search term

  • kitcheniq

Smith's

2 branded search terms

  • smiths knife sharpener
  • smiths sharpener

How the Brand Demand Index is measured

Other head-to-heads among knife sharpener brands

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