Brandwave

Spyderco vs Work Sharp:Which is more popular?

In October 2026, Work Sharp had more branded searches than Spyderco among knife sharpener brands worldwide. Work Sharp had about 27,100 branded searches, while Spyderco had 4,400. Work Sharp made up 25.7% of all knife sharpener brand searches we track, and Spyderco accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about knife sharpener brands, Work Sharp appeared in all five answers and Spyderco in two. Work Sharp was mentioned before Spyderco in every answer.

Among knife sharpener brands worldwide in October 2026

Who do people search for more?

Work Sharp, about 6 searches for every 1 for Spyderco

Work Sharp 27.1K searchesSpyderco 4.4K searches

Who does AI mention more?

Work Sharp, mentioned in every answer we collected

Work Sharp in 5 of 5Spyderco in 2 of 5

Who does AI recommend more?

Work Sharp, named ahead of Spyderco in every answer

Work Sharp first in 5Spyderco never first

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Top knife sharpener brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Work Sharp appeared in all five answers. Spyderco was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Work Sharp was listed before Spyderco in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Work Sharp1st
  2. Chef’sChoice2nd
  3. HORL3rd
  4. Spyderco4th
  5. Lansky5th
  6. KitchenIQ6th
  7. Shapton7th
  8. Wicked Edge–
  9. Smith's–
  10. Wusthof–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Work Sharp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chef’sChoice4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HORL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spyderco2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shapton1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lansky1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenIQ1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wicked Edge0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smith's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wusthof0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about knife sharpener brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Spyderco or Work Sharp more popular in search?

This chart shows how often people search Google for Spyderco and Work Sharp by name. Each line represents a brand's share of searches for all 12 knife sharpener brands we track, month by month, from English-language searches worldwide.

Spyderco and Work Sharp among knife sharpener brands worldwide, by month

Share of searches by month for Work Sharp, Spyderco. The figures are in the table below the chart.

View monthly share of searches table
MonthHORLWork SharpChef’sChoiceSpydercoWicked EdgeSmith'sWusthofAnySharpShaptonDMTLanskyKitchenIQ
Nov 202531.7%25.9%14.2%5.2%5.2%4%3.3%4.2%1.9%1.9%2.3%0.2%
Dec 202535.3%23.6%12.9%4.7%4.8%3.1%3.7%5.8%2.1%1.7%2.1%0.23%
Jan 202627.6%27.6%15.1%5.5%5.3%3.7%3.6%3.7%2.4%2.8%2.4%0.32%
Feb 202623.7%29%19.3%4.7%4.6%3.2%3.6%3.8%2.6%2.6%2%0.77%
Mar 202623.6%28.8%19.2%4.7%4.6%3.7%3.1%3.8%2.5%3.1%2%0.93%
Apr 202625.2%25.2%20.6%5%5.1%3.4%3.4%4.1%2.7%2.5%1.8%1%
May 202626.7%26.7%17.8%4.3%8.4%2.8%2.9%2.9%2.4%2.4%1.9%0.87%
Jun 202623.8%29%19.4%4.7%5.8%3.6%3.2%3.1%2%2.2%1.7%1.4%
Jul 202626.5%26.5%17.7%4.3%5.5%4.2%4%2.9%2.3%2.7%2.3%1.2%
Aug 202625.5%31.2%17%4.1%5.4%3.3%3.3%2.7%2.3%2.4%1.8%0.94%
Sep 202627.6%27.6%18.5%4.5%4.7%3.4%3%3%2.4%2.2%1.9%1%
Oct 202631.4%25.7%17.2%4.2%4.1%4%3.4%2.7%2.3%2.1%1.8%1.2%

Spyderco sells other things too, so only its searches that name this product count here, like “spyderco sharpmaker”.

How has branded search for Spyderco and Work Sharp changed worldwide over the last 12 months?

3 findings
  • Work Sharp was ahead of Spyderco in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Spyderco’s share of searches among knife sharpener brands worldwide moved from 5.2% to 4.2%, and its estimated monthly branded searches moved from 8.1K to 4.4K.
  • Across the 12 months ending October 2026, Work Sharp’s share of searches among knife sharpener brands worldwide moved from 25.9% to 25.7%, and its estimated monthly branded searches moved from 40.5K to 27.1K.

How did search popularity change for knife sharpener brands worldwide in October 2026?

2 changes
  1. In October 2026, Work Sharp lost share of searches among knife sharpener brands worldwide, from 27.6% to 25.7%.

  2. In October 2026, Spyderco rose from 5th to 4th among knife sharpener brands worldwide.

How are Spyderco’s and Work Sharp’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Spyderco’s and Work Sharp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Spyderco

1 branded search term

  • spyderco sharpmaker

Work Sharp

1 branded search term

  • work sharp

How the Brand Demand Index is measured

Other head-to-heads among knife sharpener brands

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