How popular isWork Sharp in search?
In August 2026, there were an estimated 33.1K branded searches for Work Sharp worldwide which held steady over the last 11 months. Work Sharp holds 6.4% estimated Share of Search among sharpening tool brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- DMT71.4%
Spyderco17.5%- Work Sharp6.4%
- Lansky4.3%
- Wicked Edge0.25%
- Smith's0.11%
Follow Work Sharp and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which sharpening tool brands compete with Work Sharp?
Share of Search by month for DMT, Spyderco, Work Sharp, Lansky. The figures are in the table below the chart.
View monthly share of search table
| Month | DMT | Spyderco | Work Sharp | Lansky | Wicked Edge | Smith's |
|---|---|---|---|---|---|---|
| Oct 2025 | 73% | 14.7% | 6.6% | 5.4% | 0.2% | 0.14% |
| Nov 2025 | 68.8% | 16.9% | 7.6% | 6.2% | 0.3% | 0.16% |
| Dec 2025 | 67.1% | 20.1% | 7.4% | 4.9% | 0.29% | 0.16% |
| Jan 2026 | 69.9% | 17.2% | 6.3% | 6.3% | 0.19% | 0.17% |
| Feb 2026 | 74.7% | 15% | 5.5% | 4.5% | 0.15% | 0.12% |
| Mar 2026 | 78.3% | 12.9% | 4.7% | 3.9% | 0.13% | 0.1% |
| Apr 2026 | 79% | 13% | 3.9% | 3.9% | 0.15% | 0.1% |
| May 2026 | 78.2% | 12.9% | 4.7% | 3.9% | 0.33% | 0.08% |
| Jun 2026 | 72.8% | 17.9% | 5.4% | 3.6% | 0.2% | 0.1% |
| Jul 2026 | 76.1% | 15.3% | 4.6% | 3.7% | 0.21% | 0.12% |
| Aug 2026 | 71.4% | 17.5% | 6.4% | 4.3% | 0.25% | 0.11% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.4% | 368K | 0% | -4.7 points | |
| 2, held 2nd | 17.5% | 90.5K | +22.3% | +2.3 points | |
| 3, held 3rd | 6.4% | 33.1K | +49.1% | +1.8 points | |
| 4, held 4th | 4.3% | 22.2K | +22.7% | +0.6 points | |
| 5, held 5th | 0.25% | 1.3K | +30% | 0 points | |
| 6, held 6th | 0.11% | 590 | 0% | 0 points |
1.DMT
71.4%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share -4.7 points.
2.
Spyderco17.5%
Held 2nd. 90.5K estimated branded searches, +22.3% vs prior month. Share +2.3 points.
6.4%
Held 3rd. 33.1K estimated branded searches, +49.1% vs prior month. Share +1.8 points.
4.Lansky
4.3%
Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.6 points.
0.25%
Held 5th. 1.3K estimated branded searches, +30% vs prior month. Share 0 points.
6.Smith's
0.11%
Held 6th. 590 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Work Sharp and its closest rivals
How has branded search demand for Work Sharp changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Work Sharp worldwide held steady at 33.1K.
- Across the 11 months ending August 2026, Work Sharp’s estimated Share of Search among sharpening tool brands worldwide peaked at 7.6% in November 2025 and was lowest at 3.9% in April 2026.
How did search popularity change for sharpening tool brands worldwide in August 2026?
6 changes
In August 2026, Spyderco gained estimated Share of Search among sharpening tool brands worldwide, from 15.3% to 17.5%.
In August 2026, Work Sharp gained estimated Share of Search among sharpening tool brands worldwide, from 4.6% to 6.4%.
In August 2026, Lansky gained estimated Share of Search among sharpening tool brands worldwide, from 3.7% to 4.3%.
In August 2026, DMT lost estimated Share of Search among sharpening tool brands worldwide, from 76.1% to 71.4%.
Estimated monthly branded searches for Wicked Edge worldwide rose 30% over 11 measured months, from 1K to 1.3K in August 2026.
Estimated monthly branded searches for Smith's worldwide fell 18.1% over 11 measured months, from 720 to 590 in August 2026.
How is Work Sharp measured?
Brandwave collects information about searches that people make online using Work Sharp’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- work sharp
Do you work for Work Sharp? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Work Sharp your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.