HORL vs Work Sharp:Which is more popular?
In September 2026, HORL and Work Sharp were level in searches among knife sharpener brands worldwide, with an estimated 27.1K branded searches each, at 34.8% of the total each. When we asked ChatGPT and Google AI Overviews about knife sharpener brands, Work Sharp appeared in all five answers and HORL in three. Work Sharp was mentioned before HORL in every answer.
Who do people search for more?
HORL and Work Sharp are searched for about as often as each other.
Who does AI mention more?
Work Sharp, mentioned in every answer we collected
Who does AI recommend more?
Work Sharp, named ahead of HORL in every answer
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Top knife sharpener brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Work Sharp appeared in all five answers. HORL was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Work Sharp was listed before HORL in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Work Sharp1st
Chef’sChoice2nd
HORL3rd
KitchenIQ4th
AnySharp–
Wusthof–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Work Sharp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Chef’sChoice4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- HORL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- KitchenIQ1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- AnySharp0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wusthof0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about knife sharpener brands
5 answers
Asked ChatGPT
“Which knife sharpener brand should I buy?”
Asked ChatGPT
“What are the best knife sharpener brands?”
Asked ChatGPT
“What's the best knife sharpener brand for dull kitchen knives?”
Searched Google, AI Overview
“best knife sharpener”
Searched Google, AI Overview
“electric knife sharpener”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is HORL or Work Sharp more popular in search?
This chart shows how often people search Google for HORL and Work Sharp by name. Each line represents a brand's share of searches for all six knife sharpener brands we track, month by month, from English-language searches worldwide.
Share of searches by month for HORL, Work Sharp. The figures are in the table below the chart.
View monthly share of searches table
| Month | HORL | Work Sharp | Chef’sChoice | AnySharp | Wusthof | KitchenIQ |
|---|---|---|---|---|---|---|
| Oct 2025 | 26% | 38.7% | 21.2% | 4.2% | 9.5% | 0.37% |
| Nov 2025 | 38.4% | 31.4% | 17.2% | 5.1% | 7.7% | 0.25% |
| Dec 2025 | 39.9% | 26.7% | 14.6% | 6.5% | 11.9% | 0.26% |
| Jan 2026 | 33.4% | 33.4% | 18.3% | 4.4% | 10% | 0.39% |
| Feb 2026 | 27.2% | 33.2% | 22.2% | 4.4% | 12.1% | 0.88% |
| Mar 2026 | 26.4% | 32.3% | 21.6% | 4.3% | 14.4% | 1% |
| Apr 2026 | 28.1% | 28.1% | 22.9% | 4.6% | 15.3% | 1.1% |
| May 2026 | 33.3% | 33.3% | 22.2% | 3.6% | 6.6% | 1.1% |
| Jun 2026 | 29.2% | 35.7% | 23.8% | 3.8% | 5.8% | 1.7% |
| Jul 2026 | 32.1% | 32.1% | 21.4% | 3.5% | 9.5% | 1.4% |
| Aug 2026 | 30.9% | 37.8% | 20.7% | 3.3% | 6.2% | 1.1% |
| Sep 2026 | 34.8% | 34.8% | 23.3% | 3.7% | 2.1% | 1.3% |
How has the HORL and Work Sharp comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: HORL took it in November 2025, Work Sharp took it in February 2026.
- Across the 12 months ending September 2026, HORL’s share of searches among knife sharpener brands worldwide moved from 26% to 34.8%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
- Across the 12 months ending September 2026, Work Sharp’s share of searches among knife sharpener brands worldwide moved from 38.7% to 34.8%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for knife sharpener brands worldwide in September 2026?
2 changes
In September 2026, HORL overtook Work Sharp to become the leader among knife sharpener brands worldwide, with 34.8% of the searches.
In September 2026, Work Sharp lost share of searches among knife sharpener brands worldwide, from 37.8% to 34.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using HORL’s and Work Sharp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HORL
1 branded search term
- horl
Work Sharp
1 branded search term
- work sharp
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