Smith's vs Wicked Edge:Which is more popular by branded search?
In August 2026, Wicked Edge had more branded searches than Smith's among sharpening tool brands worldwide. Wicked Edge was estimated to have 1.3K branded searches compared to Smith's’ 590, and held a 0.25% Share of Search versus Smith's’ 0.11%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Smith's or Wicked Edge?
Compare the sharpening tool brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wicked Edge, Smith's. The figures are in the table below the chart.
View monthly share of search table
| Month | DMT | Spyderco | Work Sharp | Lansky | Wicked Edge | Smith's |
|---|---|---|---|---|---|---|
| Oct 2025 | 73% | 14.7% | 6.6% | 5.4% | 0.2% | 0.14% |
| Nov 2025 | 68.8% | 16.9% | 7.6% | 6.2% | 0.3% | 0.16% |
| Dec 2025 | 67.1% | 20.1% | 7.4% | 4.9% | 0.29% | 0.16% |
| Jan 2026 | 69.9% | 17.2% | 6.3% | 6.3% | 0.19% | 0.17% |
| Feb 2026 | 74.7% | 15% | 5.5% | 4.5% | 0.15% | 0.12% |
| Mar 2026 | 78.3% | 12.9% | 4.7% | 3.9% | 0.13% | 0.1% |
| Apr 2026 | 79% | 13% | 3.9% | 3.9% | 0.15% | 0.1% |
| May 2026 | 78.2% | 12.9% | 4.7% | 3.9% | 0.33% | 0.08% |
| Jun 2026 | 72.8% | 17.9% | 5.4% | 3.6% | 0.2% | 0.1% |
| Jul 2026 | 76.1% | 15.3% | 4.6% | 3.7% | 0.21% | 0.12% |
| Aug 2026 | 71.4% | 17.5% | 6.4% | 4.3% | 0.25% | 0.11% |
| Sep 2026 | — | — | — | — | — | — |
How has the Smith's and Wicked Edge comparison changed over the last 12 months?
3 findings
- Wicked Edge was ahead of Smith's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Smith's’ estimated Share of Search among sharpening tool brands worldwide moved from 0.14% to 0.11%, and its estimated monthly branded searches moved from 720 to 590.
- Across the 11 months ending August 2026, Wicked Edge’s estimated Share of Search among sharpening tool brands worldwide moved from 0.2% to 0.25%, and its estimated monthly branded searches moved from 1K to 1.3K.
How did search popularity change for sharpening tool brands worldwide in August 2026?
2 changes
Estimated monthly branded searches for Wicked Edge worldwide rose 30% over 11 measured months, from 1K to 1.3K in August 2026.
Estimated monthly branded searches for Smith's worldwide fell 18.1% over 11 measured months, from 720 to 590 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Smith's’ and Wicked Edge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Smith's
1 branded search term
- smiths sharpener
Wicked Edge
1 branded search term
- wicked edge sharpener
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