Chef’sChoice vs HORL:Which is more popular?
In September 2026, HORL had more branded searches than Chef’sChoice among knife sharpener brands worldwide. HORL had about 27,100 branded searches, while Chef’sChoice had 18,100. HORL made up 34.8% of all knife sharpener brand searches we track, and Chef’sChoice accounted for 23.3%. When we asked ChatGPT and Google AI Overviews about knife sharpener brands, Chef’sChoice appeared in four of the five answers and HORL in three. Chef’sChoice was mentioned before HORL in four out of five answers.
Who do people search for more?
HORL, about 50% more searches than Chef’sChoice
Who does AI mention more?
Chef’sChoice, mentioned in 4 of 5 answers, HORL in 3
Who does AI recommend more?
Chef’sChoice, named ahead of HORL in 4 of 5 answers
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Top knife sharpener brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Chef’sChoice was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. HORL was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Chef’sChoice was listed before HORL in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Work Sharp1st- Chef’sChoice2nd
- HORL3rd
KitchenIQ4th
AnySharp–
Wusthof–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Work Sharp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Chef’sChoice4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- HORL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- KitchenIQ1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- AnySharp0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wusthof0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about knife sharpener brands
5 answers
Asked ChatGPT
“Which knife sharpener brand should I buy?”
Asked ChatGPT
“What are the best knife sharpener brands?”
Asked ChatGPT
“What's the best knife sharpener brand for dull kitchen knives?”
Searched Google, AI Overview
“best knife sharpener”
Searched Google, AI Overview
“electric knife sharpener”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Chef’sChoice or HORL more popular in search?
This chart shows how often people search Google for Chef’sChoice and HORL by name. Each line represents a brand's share of searches for all six knife sharpener brands we track, month by month, from English-language searches worldwide.
Share of searches by month for HORL, Chef’sChoice. The figures are in the table below the chart.
View monthly share of searches table
| Month | HORL | Work Sharp | Chef’sChoice | AnySharp | Wusthof | KitchenIQ |
|---|---|---|---|---|---|---|
| Oct 2025 | 26% | 38.7% | 21.2% | 4.2% | 9.5% | 0.37% |
| Nov 2025 | 38.4% | 31.4% | 17.2% | 5.1% | 7.7% | 0.25% |
| Dec 2025 | 39.9% | 26.7% | 14.6% | 6.5% | 11.9% | 0.26% |
| Jan 2026 | 33.4% | 33.4% | 18.3% | 4.4% | 10% | 0.39% |
| Feb 2026 | 27.2% | 33.2% | 22.2% | 4.4% | 12.1% | 0.88% |
| Mar 2026 | 26.4% | 32.3% | 21.6% | 4.3% | 14.4% | 1% |
| Apr 2026 | 28.1% | 28.1% | 22.9% | 4.6% | 15.3% | 1.1% |
| May 2026 | 33.3% | 33.3% | 22.2% | 3.6% | 6.6% | 1.1% |
| Jun 2026 | 29.2% | 35.7% | 23.8% | 3.8% | 5.8% | 1.7% |
| Jul 2026 | 32.1% | 32.1% | 21.4% | 3.5% | 9.5% | 1.4% |
| Aug 2026 | 30.9% | 37.8% | 20.7% | 3.3% | 6.2% | 1.1% |
| Sep 2026 | 34.8% | 34.8% | 23.3% | 3.7% | 2.1% | 1.3% |
How has the Chef’sChoice and HORL comparison changed over the last 12 months?
3 findings
- HORL was ahead of Chef’sChoice in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Chef’sChoice’s share of searches among knife sharpener brands worldwide moved from 21.2% to 23.3%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 12 months ending September 2026, HORL’s share of searches among knife sharpener brands worldwide moved from 26% to 34.8%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
How did search popularity change for knife sharpener brands worldwide in September 2026?
2 changes
In September 2026, HORL overtook Work Sharp to become the leader among knife sharpener brands worldwide, with 34.8% of the searches.
In September 2026, Chef’sChoice gained share of searches among knife sharpener brands worldwide, from 20.7% to 23.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Chef’sChoice’s and HORL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chef’sChoice
1 branded search term
- chefs choice
HORL
1 branded search term
- horl
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