Norton Abrasives vs Smith's:Which is searched more?
In September 2026, Smith's had more branded searches than Norton Abrasives among sharpening stone brands worldwide. Smith's was estimated to have 7.1K branded searches compared to Norton Abrasives’ 6.9K, and held a 40.8% Share of Search versus Norton Abrasives’ 39.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Norton Abrasives or Smith's?
Compare the sharpening stone brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smith's, Norton Abrasives. The figures are in the table below the chart.
View monthly share of search table
| Month | Smith's | Norton Abrasives | Wusthof | GLOBAL | Shun | Trend |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.2% | 25.6% | 26.9% | 2.9% | 8% | 1.4% |
| Nov 2025 | 33.4% | 22.3% | 30.7% | 4% | 7.4% | 2% |
| Dec 2025 | 24.4% | 16.3% | 41% | 3.6% | 12.2% | 2.3% |
| Jan 2026 | 32.5% | 24.1% | 29.8% | 3% | 8.7% | 1.8% |
| Feb 2026 | 29.7% | 25.3% | 33.8% | 3% | 6.5% | 1.7% |
| Mar 2026 | 27% | 21.4% | 31.2% | 2.3% | 17% | 1.2% |
| Apr 2026 | 27.5% | 24.4% | 38.3% | 2.3% | 6% | 1.5% |
| May 2026 | 31.3% | 36.1% | 19.7% | 2.6% | 8.8% | 1.5% |
| Jun 2026 | 32.8% | 29.5% | 16.8% | 2.8% | 16.8% | 1.3% |
| Jul 2026 | 39.4% | 28.9% | 24.8% | 2.7% | 2.7% | 1.5% |
| Aug 2026 | 35.7% | 34.1% | 22.2% | 3.6% | 2% | 2.4% |
| Sep 2026 | 40.8% | 39.8% | 9.2% | 5.1% | 2.8% | 2.3% |
How has the Norton Abrasives and Smith's comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Norton Abrasives took it in May 2026, Smith's took it in June 2026.
- Across the 12 months ending September 2026, Norton Abrasives’ estimated Share of Search among sharpening stone brands worldwide moved from 25.6% to 39.8%, and its estimated monthly branded searches moved from 7.7K to 6.9K.
- Across the 12 months ending September 2026, Smith's’ estimated Share of Search among sharpening stone brands worldwide moved from 35.2% to 40.8%, and its estimated monthly branded searches moved from 10.6K to 7.1K.
How did search popularity change for sharpening stone brands worldwide in September 2026?
2 changes
In September 2026, Norton Abrasives gained estimated Share of Search among sharpening stone brands worldwide, from 34.1% to 39.8%.
In September 2026, Smith's gained estimated Share of Search among sharpening stone brands worldwide, from 35.7% to 40.8%.
Other head-to-heads among sharpening stone brands
How each brand is measured
Brandwave collects information about searches that people make online using Norton Abrasives’ and Smith's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Norton Abrasives
4 branded search terms
- norton abrasives
- norton sandpaper
- norton sharpening stone
- norton whetstone
Smith's
2 branded search terms
- smith s
- smiths sharpener
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