Brandwave

Chef’sChoice vs LEM:Which is more popular?

In September 2026, Chef’sChoice had more branded searches than LEM among meat slicer brands worldwide. Chef’sChoice had about 18,100 branded searches, while LEM had 6,700. Chef’sChoice made up 3.1% of all meat slicer brand searches we track, and LEM accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about meat slicer brands, Chef’sChoice and LEM each appeared in three of the four answers. Chef’sChoice and LEM were each mentioned first in two of the four answers.

Among meat slicer brands worldwide in September 2026

Who do people search for more?

Chef’sChoice, about 3 searches for every 1 for LEM

Chef’sChoice 18.1K searchesLEM 6.7K searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

Chef’sChoice in 3 of 4LEM in 3 of 4

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Chef’sChoice first in 2LEM first in 2

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Top meat slicer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Chef’sChoice was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. LEM was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Chef’sChoice and LEM were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BESWOOD1st
  2. LEM2nd
  3. Chef’sChoice3rd
  4. KWS4th
  5. Weston5th
  6. Cuisinart6th
  7. Nesco–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BESWOOD4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Chef’sChoice3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LEM3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Weston3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • KWS2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cuisinart1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nesco0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about meat slicer brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Chef’sChoice or LEM more popular in search?

This chart shows how often people search Google for Chef’sChoice and LEM by name. Each line represents a brand's share of searches for all seven meat slicer brands we track, month by month, from English-language searches worldwide.

Chef’sChoice and LEM among meat slicer brands worldwide, by month

Share of searches by month for Chef’sChoice, LEM. The figures are in the table below the chart.

View monthly share of searches table
MonthNescoCuisinartChef’sChoiceLEMWestonKWSBESWOOD
Oct 202552.5%42.2%3.2%1.7%0.23%0.15%0.07%
Nov 202539.9%54.5%2.9%2.3%0.17%0.13%0.06%
Dec 202535.3%58.9%3.2%2.1%0.23%0.19%0.1%
Jan 202640.1%54.8%2.9%1.6%0.26%0.16%0.08%
Feb 202650.5%44%3.7%1.4%0.15%0.15%0.05%
Mar 202640.1%54.8%3.6%1.1%0.2%0.14%0.06%
Apr 202652.5%42.3%3.9%0.96%0.19%0.15%0.07%
May 202648.8%46.4%3.6%0.89%0.17%0.08%0.05%
Jun 202657.5%37.9%3.5%0.86%0.17%0.09%0.04%
Jul 202654.1%42%2.7%0.95%0.18%0.09%0.04%
Aug 202658%38.1%2.9%0.85%0.16%0.08%0.03%
Sep 202662.1%33.4%3.1%1.1%0.17%0.08%0.04%

How has the Chef’sChoice and LEM comparison changed over the last 12 months?

3 findings
  • Chef’sChoice was ahead of LEM in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Chef’sChoice’s share of searches among meat slicer brands worldwide moved from 3.2% to 3.1%, and its estimated monthly branded searches held steady at 18.1K.
  • Across the 12 months ending September 2026, LEM’s share of searches among meat slicer brands worldwide moved from 1.7% to 1.1%, and its estimated monthly branded searches moved from 9.7K to 6.7K.

How did search popularity change for meat slicer brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for LEM worldwide fell 30.9% over 12 measured months, from 9.7K to 6.7K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Chef’sChoice’s and LEM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chef’sChoice

1 branded search term

  • chefs choice

LEM

2 branded search terms

  • lem meat slicer
  • lem products

How the Brand Demand Index is measured

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