Brandwave

Chef’sChoice vs Lansky:Which is more popular?

In September 2026, Chef’sChoice and Lansky were level in searches among sharpening tool brands worldwide, with an estimated 18.1K branded searches each, at 3.4% of the total each. When we asked ChatGPT and Google AI Overviews about sharpening tool brands, Chef’sChoice appeared in four of the five answers and Lansky in one. Chef’sChoice was mentioned before Lansky in three out of four answers that named either.

Among sharpening tool brands worldwide in September 2026

Who do people search for more?

Chef’sChoice and Lansky are searched for about as often as each other.

Chef’sChoice 18.1K searchesLansky 18.1K searches

Who does AI mention more?

Chef’sChoice, mentioned in 4 of 5 answers, Lansky in 1

Chef’sChoice in 4 of 5Lansky in 1 of 5

Who does AI recommend more?

Chef’sChoice, named ahead of Lansky in 3 of 4 answers

Chef’sChoice first in 3Lansky first in 1

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Top sharpening tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Chef’sChoice was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Lansky was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Chef’sChoice was listed before Lansky in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Work Sharp1st
  2. Shapton2nd
  3. Chef’sChoice3rd
  4. Spyderco4th
  5. Lansky5th
  6. DMT–
  7. Smith's–
  8. Wicked Edge–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Work Sharp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chef’sChoice4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spyderco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shapton3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lansky1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DMT0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smith's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wicked Edge0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sharpening tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Chef’sChoice or Lansky more popular in search?

This chart shows how often people search Google for Chef’sChoice and Lansky by name. Each line represents a brand's share of searches for all eight sharpening tool brands we track, month by month, from English-language searches worldwide.

Chef’sChoice and Lansky among sharpening tool brands worldwide, by month

Share of searches by month for Chef’sChoice, Lansky. The figures are in the table below the chart.

View monthly share of searches table
MonthDMTSpydercoWork SharpChef’sChoiceLanskySmith'sWicked EdgeShapton
Oct 202568.3%13.7%6.1%3.4%5%2%1%0.45%
Nov 202563.9%15.7%7%3.9%5.7%1.9%1.4%0.5%
Dec 202562.3%18.6%6.9%3.8%4.6%1.8%1.4%0.61%
Jan 202665.4%16.1%5.9%3.2%5.9%1.9%1.1%0.52%
Feb 202670.1%14.1%5.2%3.4%4.2%1.7%0.82%0.46%
Mar 202673.9%12.2%4.5%3%3.6%1.7%0.71%0.39%
Apr 202674.7%12.3%3.7%3%3.7%1.4%0.74%0.4%
May 202673.7%12.1%4.4%3%3.6%1.4%1.4%0.39%
Jun 202668.4%16.8%5%3.4%3.4%1.6%1%0.35%
Jul 202671.6%14.4%4.3%2.9%3.5%2%0.89%0.37%
Aug 202667.1%16.5%6%3.3%4%1.6%1%0.44%
Sep 202668.7%16.9%5.1%3.4%3.4%1.3%0.86%0.45%

How has the Chef’sChoice and Lansky comparison changed over the last 12 months?

3 findings

How did search popularity change for sharpening tool brands worldwide in September 2026?

2 changes
  1. In September 2026, Lansky lost share of searches among sharpening tool brands worldwide, from 4% to 3.4%.

  2. In September 2026, Chef’sChoice rose from 5th to 4th among sharpening tool brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Chef’sChoice’s and Lansky’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chef’sChoice

1 branded search term

  • chefs choice

Lansky

1 branded search term

  • lansky

How the Brand Demand Index is measured

Other head-to-heads among sharpening tool brands

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