Brandwave

Chef’sChoice vs Nesco:Which is more popular?

In September 2026, Nesco had more branded searches than Chef’sChoice among meat slicer brands worldwide. Nesco had about 368,000 branded searches, while Chef’sChoice had 18,100. Nesco made up 62.1% of all meat slicer brand searches we track, and Chef’sChoice accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about meat slicer brands, Chef’sChoice appeared in three of the four answers and Nesco in none.

Among meat slicer brands worldwide in September 2026

Who do people search for more?

Nesco, about 20 searches for every 1 for Chef’sChoice

Nesco 368K searchesChef’sChoice 18.1K searches

Who does AI mention more?

Chef’sChoice, mentioned in 3 of 4 answers, Nesco in 0

Chef’sChoice in 3 of 4Nesco in 0 of 4

Who does AI recommend more?

Chef’sChoice, the only one of the two named

Chef’sChoice first in 3Nesco never named

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Top meat slicer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Chef’sChoice was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Nesco did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BESWOOD1st
  2. LEM2nd
  3. Chef’sChoice3rd
  4. KWS4th
  5. Weston5th
  6. Cuisinart6th
  7. Nesco–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BESWOOD4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Chef’sChoice3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LEM3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Weston3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • KWS2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cuisinart1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nesco0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about meat slicer brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Chef’sChoice or Nesco more popular in search?

This chart shows how often people search Google for Chef’sChoice and Nesco by name. Each line represents a brand's share of searches for all seven meat slicer brands we track, month by month, from English-language searches worldwide.

Chef’sChoice and Nesco among meat slicer brands worldwide, by month

Share of searches by month for Nesco, Chef’sChoice. The figures are in the table below the chart.

View monthly share of searches table
MonthNescoCuisinartChef’sChoiceLEMWestonKWSBESWOOD
Oct 202552.5%42.2%3.2%1.7%0.23%0.15%0.07%
Nov 202539.9%54.5%2.9%2.3%0.17%0.13%0.06%
Dec 202535.3%58.9%3.2%2.1%0.23%0.19%0.1%
Jan 202640.1%54.8%2.9%1.6%0.26%0.16%0.08%
Feb 202650.5%44%3.7%1.4%0.15%0.15%0.05%
Mar 202640.1%54.8%3.6%1.1%0.2%0.14%0.06%
Apr 202652.5%42.3%3.9%0.96%0.19%0.15%0.07%
May 202648.8%46.4%3.6%0.89%0.17%0.08%0.05%
Jun 202657.5%37.9%3.5%0.86%0.17%0.09%0.04%
Jul 202654.1%42%2.7%0.95%0.18%0.09%0.04%
Aug 202658%38.1%2.9%0.85%0.16%0.08%0.03%
Sep 202662.1%33.4%3.1%1.1%0.17%0.08%0.04%

How has the Chef’sChoice and Nesco comparison changed over the last 12 months?

3 findings
  • Nesco was ahead of Chef’sChoice in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Chef’sChoice’s share of searches among meat slicer brands worldwide moved from 3.2% to 3.1%, and its estimated monthly branded searches held steady at 18.1K.
  • Across the 12 months ending September 2026, Nesco’s share of searches among meat slicer brands worldwide moved from 52.5% to 62.1%, and its estimated monthly branded searches moved from 301K to 368K.

How did search popularity change for meat slicer brands worldwide in September 2026?

1 change

  1. In September 2026, Nesco gained share of searches among meat slicer brands worldwide, from 58% to 62.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Chef’sChoice’s and Nesco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chef’sChoice

1 branded search term

  • chefs choice

Nesco

1 branded search term

  • nesco

How the Brand Demand Index is measured

Other head-to-heads among meat slicer brands

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