Chef’sChoice vs Shapton:Which is searched more?
In September 2026, Chef’sChoice had more branded searches than Shapton among sharpening tool brands worldwide. Chef’sChoice had about 18,100 branded searches, while Shapton had 2,400. Chef’sChoice made up 3.4% of all sharpening tool brand searches we track, and Shapton accounted for 0.45%. These are worldwide searches for English-language branded terms.
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Is Chef’sChoice or Shapton more popular in search?
Compare the sharpening tool brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Chef’sChoice, Shapton. The figures are in the table below the chart.
View monthly share of searches table
| Month | DMT | Spyderco | Work Sharp | Chef’sChoice | Lansky | Smith's | Wicked Edge | Shapton |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.3% | 13.7% | 6.1% | 3.4% | 5% | 2% | 1% | 0.45% |
| Nov 2025 | 63.9% | 15.7% | 7% | 3.9% | 5.7% | 1.9% | 1.4% | 0.5% |
| Dec 2025 | 62.3% | 18.6% | 6.9% | 3.8% | 4.6% | 1.8% | 1.4% | 0.61% |
| Jan 2026 | 65.4% | 16.1% | 5.9% | 3.2% | 5.9% | 1.9% | 1.1% | 0.52% |
| Feb 2026 | 70.1% | 14.1% | 5.2% | 3.4% | 4.2% | 1.7% | 0.82% | 0.46% |
| Mar 2026 | 73.9% | 12.2% | 4.5% | 3% | 3.6% | 1.7% | 0.71% | 0.39% |
| Apr 2026 | 74.7% | 12.3% | 3.7% | 3% | 3.7% | 1.4% | 0.74% | 0.4% |
| May 2026 | 73.7% | 12.1% | 4.4% | 3% | 3.6% | 1.4% | 1.4% | 0.39% |
| Jun 2026 | 68.4% | 16.8% | 5% | 3.4% | 3.4% | 1.6% | 1% | 0.35% |
| Jul 2026 | 71.6% | 14.4% | 4.3% | 2.9% | 3.5% | 2% | 0.89% | 0.37% |
| Aug 2026 | 67.1% | 16.5% | 6% | 3.3% | 4% | 1.6% | 1% | 0.44% |
| Sep 2026 | 68.7% | 16.9% | 5.1% | 3.4% | 3.4% | 1.3% | 0.86% | 0.45% |
How has the Chef’sChoice and Shapton comparison changed over the last 12 months?
3 findings
- Chef’sChoice was ahead of Shapton in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Chef’sChoice’s share of searches among sharpening tool brands worldwide held steady at 3.4%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 12 months ending September 2026, Shapton’s share of searches among sharpening tool brands worldwide held steady at 0.45%, and its estimated monthly branded searches held steady at 2.4K.
How did search popularity change for sharpening tool brands worldwide in September 2026?
1 change
In September 2026, Chef’sChoice rose from 5th to 4th among sharpening tool brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Chef’sChoice’s and Shapton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chef’sChoice
1 branded search term
- chefs choice
Shapton
1 branded search term
- shapton
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