Chef’sChoice vs DMT:Which is more popular?
In September 2026, DMT had more branded searches than Chef’sChoice among sharpening tool brands worldwide. DMT had about 368,000 branded searches, while Chef’sChoice had 18,100. DMT made up 68.7% of all sharpening tool brand searches we track, and Chef’sChoice accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about sharpening tool brands, Chef’sChoice appeared in four of the five answers and DMT in none.
Who do people search for more?
DMT, about 20 searches for every 1 for Chef’sChoice
Who does AI mention more?
Chef’sChoice, mentioned in 4 of 5 answers, DMT in 0
Who does AI recommend more?
Chef’sChoice, the only one of the two named
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Top sharpening tool brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Chef’sChoice was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. DMT did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Work Sharp1st- Shapton2nd
- Chef’sChoice3rd
Spyderco4th
Lansky5th- DMT–
Smith's–- Wicked Edge–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Work Sharp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Chef’sChoice4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Spyderco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Shapton3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lansky1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- DMT0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Smith's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wicked Edge0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sharpening tool brands
5 answers
Asked ChatGPT
“Which sharpening tool brand should I buy?”
Asked ChatGPT
“What are the best sharpening tool brands?”
Asked ChatGPT
“What's the best sharpening tool brand for knife sharpening?”
Searched Google, AI Overview
“best knife sharpener”
Searched Google, AI Overview
“knife sharpening tool”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Chef’sChoice or DMT more popular in search?
This chart shows how often people search Google for Chef’sChoice and DMT by name. Each line represents a brand's share of searches for all eight sharpening tool brands we track, month by month, from English-language searches worldwide.
Share of searches by month for DMT, Chef’sChoice. The figures are in the table below the chart.
View monthly share of searches table
| Month | DMT | Spyderco | Work Sharp | Chef’sChoice | Lansky | Smith's | Wicked Edge | Shapton |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.3% | 13.7% | 6.1% | 3.4% | 5% | 2% | 1% | 0.45% |
| Nov 2025 | 63.9% | 15.7% | 7% | 3.9% | 5.7% | 1.9% | 1.4% | 0.5% |
| Dec 2025 | 62.3% | 18.6% | 6.9% | 3.8% | 4.6% | 1.8% | 1.4% | 0.61% |
| Jan 2026 | 65.4% | 16.1% | 5.9% | 3.2% | 5.9% | 1.9% | 1.1% | 0.52% |
| Feb 2026 | 70.1% | 14.1% | 5.2% | 3.4% | 4.2% | 1.7% | 0.82% | 0.46% |
| Mar 2026 | 73.9% | 12.2% | 4.5% | 3% | 3.6% | 1.7% | 0.71% | 0.39% |
| Apr 2026 | 74.7% | 12.3% | 3.7% | 3% | 3.7% | 1.4% | 0.74% | 0.4% |
| May 2026 | 73.7% | 12.1% | 4.4% | 3% | 3.6% | 1.4% | 1.4% | 0.39% |
| Jun 2026 | 68.4% | 16.8% | 5% | 3.4% | 3.4% | 1.6% | 1% | 0.35% |
| Jul 2026 | 71.6% | 14.4% | 4.3% | 2.9% | 3.5% | 2% | 0.89% | 0.37% |
| Aug 2026 | 67.1% | 16.5% | 6% | 3.3% | 4% | 1.6% | 1% | 0.44% |
| Sep 2026 | 68.7% | 16.9% | 5.1% | 3.4% | 3.4% | 1.3% | 0.86% | 0.45% |
How has the Chef’sChoice and DMT comparison changed over the last 12 months?
3 findings
- DMT was ahead of Chef’sChoice in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Chef’sChoice’s share of searches among sharpening tool brands worldwide held steady at 3.4%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 12 months ending September 2026, DMT’s share of searches among sharpening tool brands worldwide moved from 68.3% to 68.7%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for sharpening tool brands worldwide in September 2026?
2 changes
In September 2026, DMT gained share of searches among sharpening tool brands worldwide, from 67.1% to 68.7%.
In September 2026, Chef’sChoice rose from 5th to 4th among sharpening tool brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Chef’sChoice’s and DMT’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chef’sChoice
1 branded search term
- chefs choice
DMT
1 branded search term
- dmt
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