DMT vs Wicked Edge:Which is more popular by branded search?
In August 2026, DMT had more branded searches than Wicked Edge among sharpening tool brands worldwide. DMT was estimated to have 368K branded searches compared to Wicked Edge’s 1.3K, and held a 71.4% Share of Search versus Wicked Edge’s 0.25%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, DMT or Wicked Edge?
Compare the sharpening tool brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DMT, Wicked Edge. The figures are in the table below the chart.
View monthly share of search table
| Month | DMT | Spyderco | Work Sharp | Lansky | Wicked Edge | Smith's |
|---|---|---|---|---|---|---|
| Oct 2025 | 73% | 14.7% | 6.6% | 5.4% | 0.2% | 0.14% |
| Nov 2025 | 68.8% | 16.9% | 7.6% | 6.2% | 0.3% | 0.16% |
| Dec 2025 | 67.1% | 20.1% | 7.4% | 4.9% | 0.29% | 0.16% |
| Jan 2026 | 69.9% | 17.2% | 6.3% | 6.3% | 0.19% | 0.17% |
| Feb 2026 | 74.7% | 15% | 5.5% | 4.5% | 0.15% | 0.12% |
| Mar 2026 | 78.3% | 12.9% | 4.7% | 3.9% | 0.13% | 0.1% |
| Apr 2026 | 79% | 13% | 3.9% | 3.9% | 0.15% | 0.1% |
| May 2026 | 78.2% | 12.9% | 4.7% | 3.9% | 0.33% | 0.08% |
| Jun 2026 | 72.8% | 17.9% | 5.4% | 3.6% | 0.2% | 0.1% |
| Jul 2026 | 76.1% | 15.3% | 4.6% | 3.7% | 0.21% | 0.12% |
| Aug 2026 | 71.4% | 17.5% | 6.4% | 4.3% | 0.25% | 0.11% |
| Sep 2026 | — | — | — | — | — | — |
How has the DMT and Wicked Edge comparison changed over the last 12 months?
3 findings
- DMT was ahead of Wicked Edge in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DMT’s estimated Share of Search among sharpening tool brands worldwide moved from 73% to 71.4%, and its estimated monthly branded searches held steady at 368K.
- Across the 11 months ending August 2026, Wicked Edge’s estimated Share of Search among sharpening tool brands worldwide moved from 0.2% to 0.25%, and its estimated monthly branded searches moved from 1K to 1.3K.
How did search popularity change for sharpening tool brands worldwide in August 2026?
2 changes
In August 2026, DMT lost estimated Share of Search among sharpening tool brands worldwide, from 76.1% to 71.4%.
Estimated monthly branded searches for Wicked Edge worldwide rose 30% over 11 measured months, from 1K to 1.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using DMT’s and Wicked Edge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DMT
1 branded search term
- dmt
Wicked Edge
1 branded search term
- wicked edge sharpener
Put your own brand in this comparison
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