HORL vs Shapton:Which is more popular?
In October 2026, HORL had more branded searches than Shapton among knife sharpener brands worldwide. HORL had about 33,100 branded searches, while Shapton had 2,400. HORL made up 31.4% of all knife sharpener brand searches we track, and Shapton accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about knife sharpener brands, HORL appeared in three of the five answers and Shapton in one. HORL was mentioned before Shapton in every answer that named either.
Who do people search for more?
HORL, about 14 searches for every 1 for Shapton
Who does AI mention more?
HORL, mentioned in 3 of 5 answers, Shapton in 1
Who does AI recommend more?
HORL, named ahead of Shapton in 3 of 3 answers
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Top knife sharpener brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HORL was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Shapton was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. HORL was listed before Shapton in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Work Sharp1st
Chef’sChoice2nd- HORL3rd
Spyderco4th
Lansky5th
KitchenIQ6th- Shapton7th
Wicked Edge–
Smith's–
Wusthof–- +2 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Work Sharp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Chef’sChoice4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- HORL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Spyderco2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Shapton1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lansky1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KitchenIQ1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wicked Edge0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Smith's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wusthof0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about knife sharpener brands
5 answers
Asked ChatGPT
“Which knife sharpener brand should I buy?”
Asked ChatGPT
“What are the best knife sharpener brands?”
Asked ChatGPT
“What's the best knife sharpener brand for dull kitchen knives?”
Searched Google, AI Overview
“best knife sharpener”
Searched Google, AI Overview
“electric knife sharpener”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is HORL or Shapton more popular in search?
This chart shows how often people search Google for HORL and Shapton by name. Each line represents a brand's share of searches for all 12 knife sharpener brands we track, month by month, from English-language searches worldwide.
Share of searches by month for HORL, Shapton. The figures are in the table below the chart.
View monthly share of searches table
| Month | HORL | Work Sharp | Chef’sChoice | Spyderco | Wicked Edge | Smith's | Wusthof | AnySharp | Shapton | DMT | Lansky | KitchenIQ |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 31.7% | 25.9% | 14.2% | 5.2% | 5.2% | 4% | 3.3% | 4.2% | 1.9% | 1.9% | 2.3% | 0.2% |
| Dec 2025 | 35.3% | 23.6% | 12.9% | 4.7% | 4.8% | 3.1% | 3.7% | 5.8% | 2.1% | 1.7% | 2.1% | 0.23% |
| Jan 2026 | 27.6% | 27.6% | 15.1% | 5.5% | 5.3% | 3.7% | 3.6% | 3.7% | 2.4% | 2.8% | 2.4% | 0.32% |
| Feb 2026 | 23.7% | 29% | 19.3% | 4.7% | 4.6% | 3.2% | 3.6% | 3.8% | 2.6% | 2.6% | 2% | 0.77% |
| Mar 2026 | 23.6% | 28.8% | 19.2% | 4.7% | 4.6% | 3.7% | 3.1% | 3.8% | 2.5% | 3.1% | 2% | 0.93% |
| Apr 2026 | 25.2% | 25.2% | 20.6% | 5% | 5.1% | 3.4% | 3.4% | 4.1% | 2.7% | 2.5% | 1.8% | 1% |
| May 2026 | 26.7% | 26.7% | 17.8% | 4.3% | 8.4% | 2.8% | 2.9% | 2.9% | 2.4% | 2.4% | 1.9% | 0.87% |
| Jun 2026 | 23.8% | 29% | 19.4% | 4.7% | 5.8% | 3.6% | 3.2% | 3.1% | 2% | 2.2% | 1.7% | 1.4% |
| Jul 2026 | 26.5% | 26.5% | 17.7% | 4.3% | 5.5% | 4.2% | 4% | 2.9% | 2.3% | 2.7% | 2.3% | 1.2% |
| Aug 2026 | 25.5% | 31.2% | 17% | 4.1% | 5.4% | 3.3% | 3.3% | 2.7% | 2.3% | 2.4% | 1.8% | 0.94% |
| Sep 2026 | 27.6% | 27.6% | 18.5% | 4.5% | 4.7% | 3.4% | 3% | 3% | 2.4% | 2.2% | 1.9% | 1% |
| Oct 2026 | 31.4% | 25.7% | 17.2% | 4.2% | 4.1% | 4% | 3.4% | 2.7% | 2.3% | 2.1% | 1.8% | 1.2% |
How has branded search for HORL and Shapton changed worldwide over the last 12 months?
3 findings
- HORL was ahead of Shapton in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, HORL’s share of searches among knife sharpener brands worldwide moved from 31.7% to 31.4%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
- Across the 12 months ending October 2026, Shapton’s share of searches among knife sharpener brands worldwide moved from 1.9% to 2.3%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
How did search popularity change for knife sharpener brands worldwide in October 2026?
2 changes
In October 2026, HORL gained share of searches among knife sharpener brands worldwide, from 27.6% to 31.4%.
Estimated monthly branded searches for Shapton worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in October 2026.
How are HORL’s and Shapton’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using HORL’s and Shapton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among knife sharpener brands
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