Brandwave

Shapton vs Wicked Edge:Which is searched more?

In September 2026, Wicked Edge had more branded searches than Shapton among sharpening tool brands worldwide. Wicked Edge had about 4,600 branded searches, while Shapton had 2,400. Wicked Edge made up 0.86% of all sharpening tool brand searches we track, and Shapton accounted for 0.45%. These are worldwide searches for English-language branded terms.

Share of searches among sharpening tool brands worldwide in September 2026Is Shapton or Wicked Edge more popular in search?
Shapton0.45%2.4K searches
vs
Wicked Edge0.86%4.6K searches

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Is Shapton or Wicked Edge more popular in search?

Compare the sharpening tool brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Shapton and Wicked Edge among sharpening tool brands worldwide, by month

Share of searches by month for Wicked Edge, Shapton. The figures are in the table below the chart.

View monthly share of searches table
MonthDMTSpydercoWork SharpChef’sChoiceLanskySmith'sWicked EdgeShapton
Oct 202568.3%13.7%6.1%3.4%5%2%1%0.45%
Nov 202563.9%15.7%7%3.9%5.7%1.9%1.4%0.5%
Dec 202562.3%18.6%6.9%3.8%4.6%1.8%1.4%0.61%
Jan 202665.4%16.1%5.9%3.2%5.9%1.9%1.1%0.52%
Feb 202670.1%14.1%5.2%3.4%4.2%1.7%0.82%0.46%
Mar 202673.9%12.2%4.5%3%3.6%1.7%0.71%0.39%
Apr 202674.7%12.3%3.7%3%3.7%1.4%0.74%0.4%
May 202673.7%12.1%4.4%3%3.6%1.4%1.4%0.39%
Jun 202668.4%16.8%5%3.4%3.4%1.6%1%0.35%
Jul 202671.6%14.4%4.3%2.9%3.5%2%0.89%0.37%
Aug 202667.1%16.5%6%3.3%4%1.6%1%0.44%
Sep 202668.7%16.9%5.1%3.4%3.4%1.3%0.86%0.45%

How has the Shapton and Wicked Edge comparison changed over the last 12 months?

3 findings
  • Wicked Edge was ahead of Shapton in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Shapton’s share of searches among sharpening tool brands worldwide held steady at 0.45%, and its estimated monthly branded searches held steady at 2.4K.
  • Across the 12 months ending September 2026, Wicked Edge’s share of searches among sharpening tool brands worldwide moved from 1% to 0.86%, and its estimated monthly branded searches moved from 5.4K to 4.6K.

How did search popularity change for sharpening tool brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Wicked Edge worldwide fell 14.8% over 12 measured months, from 5.4K to 4.6K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Shapton’s and Wicked Edge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Shapton

1 branded search term

  • shapton

Wicked Edge

2 branded search terms

  • wicked edge
  • wicked edge sharpener

How the Brand Demand Index is measured

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