Brandwave

Knife block brands:Which are searched most?

In September 2026, Wusthof was the most searched among knife block brands worldwide, with an estimated 34.7K branded searches and 38% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Wusthof38%
  2. GLOBAL37.2%
  3. Shun24.8%

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Share of SearchLeaderboard

Compare the knife block brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among knife block brands worldwide, by month

Share of Search by month for Wusthof, GLOBAL, Shun. The figures are in the table below the chart.

View monthly share of search table
MonthWusthofGLOBALShun
Oct 202542.8%30.8%26.4%
Nov 202537.8%33.9%28.3%
Dec 202537.3%30.6%32.1%
Jan 202638.7%32.9%28.3%
Feb 202644.5%30%25.6%
Mar 202643.7%28.3%28%
Apr 202647.6%30.6%21.8%
May 202644%32.4%23.6%
Jun 202640.7%30.7%28.6%
Jul 202641.2%35.1%23.8%
Aug 202642.7%31.6%25.7%
Sep 202638%37.2%24.8%

This month’s ranking, September 2026

  1. 1.Wusthof

    38%

    Held 1st. 34.7K estimated branded searches, -24.4% vs prior month. Share -4.7 points.

  2. 2.GLOBAL

    37.2%

    Held 2nd. 34K estimated branded searches, 0% vs prior month. Share +5.6 points.

  3. 3.Shun

    24.8%

    Held 3rd. 22.7K estimated branded searches, -17.8% vs prior month. Share -0.8 points.

Compare search popularity between leading brands

Which brand is most popular in search among knife block brands worldwide?

In September 2026, Wusthof was the most searched among knife block brands worldwide, with an estimated 34.7K branded searches and 38% estimated Share of Search within this set. GLOBAL is in 2nd place, 0.8 percentage points behind at 37.2% Share of Search.

Global knife block brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Wusthof42.8% → 38%47.6%Apr 202637.3%Dec 20251st
GLOBAL30.8% → 37.2%37.2%Sep 202628.3%Mar 20262nd
Shun26.4% → 24.8%32.1%Dec 202521.8%Apr 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Wusthof’s estimated Share of Search among knife block brands worldwide decreased from 42.8% to 38%.
  • Across the 12 months ending September 2026, GLOBAL’s estimated Share of Search among knife block brands worldwide increased from 30.8% to 37.2%.
  • Across the 12 months ending September 2026, Shun’s estimated Share of Search among knife block brands worldwide decreased from 26.4% to 24.8%.
  • Across the 12 months ending September 2026, Wusthof’s estimated Share of Search among knife block brands worldwide peaked at 47.6% in April 2026 and was lowest at 37.3% in December 2025.
  • Across the 12 months ending September 2026, GLOBAL’s estimated Share of Search among knife block brands worldwide peaked at 37.2% in September 2026 and was lowest at 28.3% in March 2026.
  • Across the 12 months ending September 2026, Shun’s estimated Share of Search among knife block brands worldwide peaked at 32.1% in December 2025 and was lowest at 21.8% in April 2026.

How did search popularity change for knife block brands worldwide in September 2026?

  1. In September 2026, GLOBAL gained estimated Share of Search among knife block brands worldwide, from 31.6% to 37.2%.

  2. In September 2026, Wusthof lost estimated Share of Search among knife block brands worldwide, from 42.7% to 38%.

  3. In September 2026, Shun lost estimated Share of Search among knife block brands worldwide, from 25.7% to 24.8%.

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