How popular isWusthof in search?
In September 2026, there were an estimated 34.7K branded searches for Wusthof worldwide which is down 39.8% over the last 12 months. Wusthof holds 54.1% estimated Share of Search among knife block brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which knife block brands compete with Wusthof?
Share of Search by month for Wusthof, GLOBAL, Shun. The figures are in the table below the chart.
View monthly share of search table
| Month | Wusthof | GLOBAL | Shun |
|---|---|---|---|
| Oct 2025 | 71.2% | 7.7% | 21.1% |
| Nov 2025 | 72.8% | 9.6% | 17.6% |
| Dec 2025 | 72.1% | 6.4% | 21.5% |
| Jan 2026 | 71.7% | 7.2% | 21% |
| Feb 2026 | 78.1% | 6.9% | 15% |
| Mar 2026 | 61.8% | 4.5% | 33.7% |
| Apr 2026 | 82.2% | 4.9% | 12.9% |
| May 2026 | 63.4% | 8.5% | 28.2% |
| Jun 2026 | 46.2% | 7.6% | 46.2% |
| Jul 2026 | 82.1% | 9% | 9% |
| Aug 2026 | 79.9% | 13% | 7.1% |
| Sep 2026 | 54.1% | 29.7% | 16.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.1% | 1.6K | -70.4% | -25.8 points | |
| 2, held 2nd | 29.7% | 880 | 0% | +16.7 points | |
| 3, held 3rd | 16.2% | 480 | 0% | +9.1 points |
Compare search popularity between Wusthof and its closest rivals
How has branded search demand for Wusthof changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Wusthof worldwide fell from 57.6K to 34.7K.
- Across the 12 months ending September 2026, Wusthof’s estimated Share of Search among knife block brands worldwide decreased from 71.2% to 54.1%.
- Across the 12 months ending September 2026, Wusthof’s estimated Share of Search among knife block brands worldwide peaked at 82.2% in April 2026 and was lowest at 46.2% in June 2026.
How did search popularity change for knife block brands worldwide in September 2026?
3 changes
In September 2026, GLOBAL gained estimated Share of Search among knife block brands worldwide, from 13% to 29.7%.
In September 2026, Shun gained estimated Share of Search among knife block brands worldwide, from 7.1% to 16.2%.
In September 2026, Wusthof lost estimated Share of Search among knife block brands worldwide, from 79.9% to 54.1%.
Where does Wusthof compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cutlery brands | 6th of 7 | 0.08% | Show ranking |
| Kitchen knife brands | 3rd of 5 | 4.4% | Show ranking |
| Sharpening stone brands | 3rd of 6 | 9.2% | Show ranking |
| Chef knife brands | 2nd of 5 | 22% | Show ranking |
| Steak knives brands | 2nd of 4 | 23.5% | Show ranking |
| Poultry shears brands | 2nd of 4 | 25% | Show ranking |
| Knife sharpener brands | 2nd of 3 | 29.1% | Show ranking |
| Meat fork brands | 1st of 3 | 50% | Show ranking |
| Knife block brands | 1st of 3 | 54.1% | Shown above |
How is Wusthof measured?
Brandwave collects information about searches that people make online using Wusthof’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- kitchen knives wusthof
- wusthof
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Is Wusthof your brand?
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