KitchenAid vs Wusthof:Which is more popular by branded search?
In August 2026, KitchenAid had more branded searches than Wusthof among cutlery brands worldwide. KitchenAid was estimated to have 823K branded searches compared to Wusthof’s 46K, and held a 44.2% Share of Search versus Wusthof’s 2.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, KitchenAid or Wusthof?
Compare the cutlery brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KitchenAid, Wusthof. The figures are in the table below the chart.
View monthly share of search table
| Month | KitchenAid | Victorinox | Tramontina | ZWILLING | Wusthof | GLOBAL |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.3% | 22.9% | 12.4% | 10.2% | 2.4% | 1.7% |
| Nov 2025 | 55.7% | 16.9% | 11.2% | 11.3% | 2.6% | 2.3% |
| Dec 2025 | 54.6% | 20.3% | 9% | 11.1% | 2.8% | 2.3% |
| Jan 2026 | 51% | 19% | 12.6% | 12.8% | 2.5% | 2.1% |
| Feb 2026 | 51.3% | 19.1% | 12.6% | 12.7% | 2.6% | 1.7% |
| Mar 2026 | 47.9% | 21.7% | 14.4% | 11.8% | 2.5% | 1.6% |
| Apr 2026 | 49.8% | 18.5% | 15% | 12.3% | 2.6% | 1.7% |
| May 2026 | 43.2% | 23.8% | 15.8% | 13% | 2.4% | 1.8% |
| Jun 2026 | 44.3% | 24.4% | 16.2% | 10.9% | 2.4% | 1.8% |
| Jul 2026 | 44.4% | 24.5% | 16.2% | 10.9% | 2.1% | 1.8% |
| Aug 2026 | 44.2% | 24.5% | 16.2% | 10.9% | 2.5% | 1.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the KitchenAid and Wusthof comparison changed over the last 12 months?
3 findings
- KitchenAid was ahead of Wusthof in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among cutlery brands worldwide moved from 50.3% to 44.2%, and its estimated monthly branded searches moved from 1.2M to 823K.
- Across the 11 months ending August 2026, Wusthof’s estimated Share of Search among cutlery brands worldwide moved from 2.4% to 2.5%, and its estimated monthly branded searches moved from 57.7K to 46K.
How did search popularity change for cutlery brands worldwide in August 2026?
2 changes
Estimated monthly branded searches for KitchenAid worldwide fell 32.5% over 11 measured months, from 1.2M to 823K in August 2026.
Estimated monthly branded searches for Wusthof worldwide fell 20.4% over 11 measured months, from 57.7K to 46K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using KitchenAid’s and Wusthof’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KitchenAid
1 branded search term
- kitchenaid
Wusthof
3 branded search terms
- kitchen knives wusthof
- wusthof
- wusthof com
Put your own brand in this comparison
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