Brandwave

How popular isMade In in search?

In September 2026, there were an estimated 209K branded searches for Made In worldwide which held steady over the last 12 months. Made In holds 9.9% estimated Share of Search among knife set brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. KitchenAid64.6%
  2. Cuisinart12.1%
  3. Made In9.9%
  4. Joseph Joseph8%
  5. Ninja5.4%
  6. GLOBAL0.06%
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Which knife set brands compete with Made In?

Made In against knife set brands worldwide, by month

Share of Search by month for KitchenAid, Cuisinart, Made In, Joseph Joseph, Ninja. The figures are in the table below the chart.

View monthly share of search table
MonthKitchenAidCuisinartMade InJoseph JosephNinjaGLOBAL
Oct 202570.9%11%7.4%7.4%3.3%0.05%
Nov 202570.8%10.7%8.7%5.9%3.9%0.05%
Dec 202571.6%11%7.3%6%4%0.06%
Jan 202666.3%12.4%8.3%8.3%4.6%0.05%
Feb 202668.4%10.5%8.6%8.6%3.9%0.06%
Mar 202667.3%12.6%8.5%8.5%3.1%0.06%
Apr 202669.7%10.9%7.2%8.9%3.3%0.05%
May 202664.5%14.7%9.8%8%3%0.05%
Jun 202665.9%12.5%10.2%8.3%3.1%0.05%
Jul 202663.7%14.7%9.9%8%3.6%0.05%
Aug 202661.8%14.1%9.4%9.4%5.2%0.06%
Sep 202664.6%12.1%9.9%8%5.4%0.06%

  1. 1.KitchenAid

    64.6%

    Held 1st. 884K estimated branded searches, 0% vs prior month. Share +2.8 points.

  2. 2.Cuisinart

    12.1%

    Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -2 points.

  3. 3.Made In

    9.9%

    Moved from 4th to 3rd. 135K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Joseph Joseph

    8%

    Moved from 3rd to 4th. 110K estimated branded searches, -18.5% vs prior month. Share -1.4 points.

  5. 5.Ninja

    5.4%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.GLOBAL

    0.06%

    Held 6th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Made In and its closest rivals

Every comparison with Made In

How has branded search demand for Made In changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Made In worldwide held steady at 209K.
  • Across the 12 months ending September 2026, Made In’s estimated Share of Search among knife set brands worldwide increased from 7.4% to 9.9%.
  • Across the 12 months ending September 2026, Made In’s estimated Share of Search among knife set brands worldwide peaked at 10.2% in June 2026 and was lowest at 7.2% in April 2026.
  • Across the 12 months ending September 2026, Made In rose from 4th to 3rd among knife set brands worldwide.

How did search popularity change for knife set brands worldwide in September 2026?

  1. In September 2026, KitchenAid gained estimated Share of Search among knife set brands worldwide, from 61.8% to 64.6%.

  2. In September 2026, Cuisinart lost estimated Share of Search among knife set brands worldwide, from 14.1% to 12.1%.

  3. In September 2026, Joseph Joseph lost estimated Share of Search among knife set brands worldwide, from 9.4% to 8%.

  4. Ninja’s estimated Share of Search among knife set brands worldwide has gained ground for 3 months in a row, from 3.1% to 5.4% in September 2026.

  5. In September 2026, Made In rose from 4th to 3rd among knife set brands worldwide.

Where does Made In compete?

Made In is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pots and pans brands3rd of 76.8%Show ranking
Grill pan brands2nd of 86.9%Show ranking
Frying pan brands2nd of 77.4%Show ranking
Knife set brands3rd of 69.9%Shown above
Premium cookware brands2nd of 522.9%Show ranking

How is Made In measured?

Brandwave collects information about searches that people make online using Made In’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • cookware made in
  • made in cookware
  • madein

Do you work for Made In? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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