How popular isMade In?
In September 2026, people searched for Made In by name about 211,000 times worldwide, about the same as the previous year. These searches made up 6.2% of all global saute pan brand searches, placing Made In third out of six brands. When we asked both ChatGPT and Google AI Overviews about saute pan brands, Made In appeared in three of the five answers and was the third most recommended of the six.
Made In is the third most searched of 6 competitors and the third most recommended in AI answers.
Le CreusetShare of searches 68.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
TramontinaShare of searches 13.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Made InShare of searches 6.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
All-CladShare of searches 5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
GreenPanShare of searches 3.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top saute pan brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Made In was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Made In is the third most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- All-Clad1st
- Tramontina2nd
- Made In3rd
Caraway4th- GreenPan5th
- Le Creuset6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- All-Clad4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tramontina3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Made In3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- GreenPan2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Le Creuset1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Caraway1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about saute pan brands
5 answers
Asked ChatGPT
“Which saute pan brand should I buy?”
Asked ChatGPT
“What are the best saute pan brands?”
Asked ChatGPT
“What's the best saute pan brand for everyday cooking?”
Searched Google, AI Overview
“best saute pan”
Searched Google, AI Overview
“saute pan with lid”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which saute pan brands compete with Made In?
Share of searches by month for Le Creuset, Tramontina, Made In, All-Clad, GreenPan, Caraway. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Tramontina | Made In | All-Clad | GreenPan | Caraway |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.5% | 13.5% | 6.1% | 6.1% | 4.1% | 2.7% |
| Nov 2025 | 65.9% | 10.8% | 7.2% | 7.2% | 4% | 4.9% |
| Dec 2025 | 68.6% | 9.2% | 6.2% | 7.5% | 3.4% | 5.1% |
| Jan 2026 | 64.3% | 12.9% | 7.1% | 7.1% | 4.7% | 3.9% |
| Feb 2026 | 65.2% | 13.2% | 7.2% | 7.2% | 4% | 3.2% |
| Mar 2026 | 64.2% | 15.8% | 7.1% | 5.8% | 3.9% | 3.2% |
| Apr 2026 | 65.9% | 16.3% | 5.9% | 5.9% | 3.3% | 2.7% |
| May 2026 | 64.2% | 15.8% | 7.1% | 5.8% | 3.9% | 3.2% |
| Jun 2026 | 60.6% | 15% | 6.7% | 12.2% | 3% | 2.5% |
| Jul 2026 | 65% | 16% | 7.2% | 5.9% | 3.2% | 2.6% |
| Aug 2026 | 64.2% | 15.8% | 7.1% | 5.8% | 3.9% | 3.2% |
| Sep 2026 | 68.8% | 13.8% | 6.2% | 5% | 3.4% | 2.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.8% | 1.5M | +23% | +4.6 points | |
| 2, held 2nd | 13.8% | 301K | 0% | -2 points | |
| 3, held 3rd | 6.2% | 135K | 0% | -0.9 points | |
| 4, held 4th | 5% | 110K | 0% | -0.7 points | |
| 5, held 5th | 3.4% | 74K | 0% | -0.5 points | |
| 6, held 6th | 2.8% | 60.5K | 0% | -0.4 points |
68.8%
Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +4.6 points.
13.8%
Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -2 points.
3.
Made In6.2%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -0.9 points.
4.
All-Clad5%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.7 points.
5.
GreenPan3.4%
Held 5th. 74K estimated branded searches, 0% vs prior month. Share -0.5 points.
6.
Caraway2.8%
Held 6th. 60.5K estimated branded searches, 0% vs prior month. Share -0.4 points.
Compare popularity between Made In and its closest rivals
Every comparison with Made In
29 comparisons
- Made In vs Our Place
- Cuisinart vs Made In
- KitchenAid vs Made In
- Le Creuset vs Made In
- Made In vs Staub
- Made In vs Tefal
- Made In vs Tramontina
- Joseph Joseph vs Made In
- All-Clad vs Made In
- Made In vs Ooni
- Lodge vs Made In
- Fissler vs Made In
- GreenPan vs Made In
- Caraway vs Made In
- Demeyere vs Made In
- Made In vs Scanpan
- Made In vs Wusthof
- Made In vs ZWILLING
- Made In vs Victorinox
- Circulon vs Made In
- Made In vs Ninja
- Hestan vs Made In
- Made In vs Mercer Culinary
- Emile Henry vs Made In
- GLOBAL vs Made In
- Chasseur vs Made In
- Made In vs Shun
- Great Jones vs Made In
- HexClad vs Made In
How has branded search demand for Made In changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Made In worldwide held steady at 211K.
- Across the 12 months ending September 2026, Made In’s share of searches among saute pan brands worldwide peaked at 7.2% in November 2025 and was lowest at 5.9% in April 2026.
- Across the 12 months ending September 2026, Made In rose from 4th to 3rd among saute pan brands worldwide.
How did search popularity change for saute pan brands worldwide in September 2026?
5 changes
In September 2026, Le Creuset gained share of searches among saute pan brands worldwide, from 64.2% to 68.8%.
In September 2026, Tramontina lost share of searches among saute pan brands worldwide, from 15.8% to 13.8%.
In September 2026, Made In lost share of searches among saute pan brands worldwide, from 7.1% to 6.2%.
In September 2026, All-Clad lost share of searches among saute pan brands worldwide, from 5.8% to 5%.
Estimated monthly branded searches for GreenPan worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
How are Made In’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Made In’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- cookware made in
- made in cookware
- made in dutch oven
- madein
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Where does Made In compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Frying pan brands | 4th of 10 | 5% | Show ranking |
| Premium cookware brands | 3rd of 9 | 8.3% | Show ranking |
| Pots and pans brands | 4th of 9 | 5.7% | Show ranking |
| Saute pan brands | 3rd of 6 | 6.2% | Shown above |
| Grill pan brands | 2nd of 10 | 6.3% | Show ranking |
| Knife set brands | 3rd of 11 | 9.4% | Show ranking |
| Dutch oven brands | 7th of 11 | 0.81% | Show ranking |
Is Made In your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.