Caraway vs Made In:Which is more popular by branded search?
In August 2026, Caraway and Made In were level on Share of Search among premium cookware brands worldwide, with an estimated 61.4K versus 60.7K branded searches, at 9.7% and 9.6% estimated Share of Search. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Caraway or Made In?
Compare brands that offer cookware for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Caraway, Made In. The figures are in the table below the chart.
View monthly share of search table
| Month | HexClad | All-Clad | Caraway | Made In | Our Place |
|---|---|---|---|---|---|
| Oct 2025 | 50.6% | 23.1% | 7.2% | 8.7% | 10.4% |
| Nov 2025 | 54.5% | 18.7% | 8.1% | 9.8% | 8.9% |
| Dec 2025 | 47.6% | 20.7% | 9% | 9% | 13.7% |
| Jan 2026 | 44.7% | 24.9% | 8.8% | 10.7% | 10.9% |
| Feb 2026 | 47.8% | 25.8% | 8% | 9.8% | 8.5% |
| Mar 2026 | 45.6% | 25.4% | 9.1% | 9% | 10.9% |
| Apr 2026 | 51.2% | 23.3% | 7.3% | 7.2% | 11% |
| May 2026 | 50.1% | 23.6% | 8.4% | 10.3% | 7.6% |
| Jun 2026 | 40% | 38.5% | 6.5% | 7.9% | 7.1% |
| Jul 2026 | 49.7% | 24.8% | 7.7% | 9.4% | 8.4% |
| Aug 2026 | 48.4% | 23.8% | 9.7% | 9.6% | 8.5% |
| Sep 2026 | — | — | — | — | — |
How has the Caraway and Made In comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 11 months ending August 2026: Caraway took it in December 2025, Made In took it in January 2026, Caraway took it in March 2026, Made In took it in May 2026, Caraway took it in August 2026.
- Across the 11 months ending August 2026, Caraway’s estimated Share of Search among premium cookware brands worldwide moved from 7.2% to 9.7%, and its estimated monthly branded searches moved from 61.3K to 61.4K.
- Across the 11 months ending August 2026, Made In’s estimated Share of Search among premium cookware brands worldwide moved from 8.7% to 9.6%, and its estimated monthly branded searches moved from 74.3K to 60.7K.
How did search popularity change for premium cookware brands worldwide in August 2026?
2 changes
In August 2026, Caraway overtook Our Place to rank 3rd among premium cookware brands worldwide, at 9.7%.
Estimated monthly branded searches for Made In worldwide fell 18.3% over 11 measured months, from 74.3K to 60.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Caraway’s and Made In’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.