How popular isCaraway in search?
In August 2026, there were an estimated 61.4K branded searches for Caraway worldwide which held steady over the last 11 months. Caraway holds 9.7% estimated Share of Search among premium cookware brands worldwide and is ranked 3rd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which premium cookware brands compete with Caraway?
Share of Search by month for HexClad, All-Clad, Caraway, Made In, Our Place. The figures are in the table below the chart.
View monthly share of search table
| Month | HexClad | All-Clad | Caraway | Made In | Our Place |
|---|---|---|---|---|---|
| Oct 2025 | 50.6% | 23.1% | 7.2% | 8.7% | 10.4% |
| Nov 2025 | 54.5% | 18.7% | 8.1% | 9.8% | 8.9% |
| Dec 2025 | 47.6% | 20.7% | 9% | 9% | 13.7% |
| Jan 2026 | 44.7% | 24.9% | 8.8% | 10.7% | 10.9% |
| Feb 2026 | 47.8% | 25.8% | 8% | 9.8% | 8.5% |
| Mar 2026 | 45.6% | 25.4% | 9.1% | 9% | 10.9% |
| Apr 2026 | 51.2% | 23.3% | 7.3% | 7.2% | 11% |
| May 2026 | 50.1% | 23.6% | 8.4% | 10.3% | 7.6% |
| Jun 2026 | 40% | 38.5% | 6.5% | 7.9% | 7.1% |
| Jul 2026 | 49.7% | 24.8% | 7.7% | 9.4% | 8.4% |
| Aug 2026 | 48.4% | 23.8% | 9.7% | 9.6% | 8.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.4% | 308K | -4.1% | -1.3 points | |
| 2, held 2nd | 23.8% | 151K | -5.6% | -1 points | |
| 3, moved from 5th to 3rd | 9.7% | 61.4K | +23% | +1.9 pointsmoved from 5th to 3rd | |
| 4, moved from 3rd to 4th | 9.6% | 60.7K | +0.08% | +0.2 pointsmoved from 3rd to 4th | |
| 5, moved from 4th to 5th | 8.5% | 54.2K | +0.02% | +0.1 pointsmoved from 4th to 5th |
1.
HexClad48.4%
held 1st · 308K estimated branded searches · -4.1% vs prior month · -1.3 points
2.
All-Clad23.8%
held 2nd · 151K estimated branded searches · -5.6% vs prior month · -1 points
3.
Caraway9.7%
moved from 5th to 3rd · 61.4K estimated branded searches · +23% vs prior month · +1.9 points
4.
Made In9.6%
moved from 3rd to 4th · 60.7K estimated branded searches · +0.08% vs prior month · +0.2 points
8.5%
moved from 4th to 5th · 54.2K estimated branded searches · +0.02% vs prior month · +0.1 points
Compare search popularity between Caraway and its closest rivals
How has branded search demand for Caraway changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Caraway worldwide held steady, from 61.3K to 61.4K.
- Across the 11 months ending August 2026, Caraway’s estimated Share of Search among premium cookware brands worldwide increased from 7.2% to 9.7%.
- Across the 11 months ending August 2026, Caraway’s estimated Share of Search among premium cookware brands worldwide peaked at 9.7% in August 2026 and was lowest at 6.5% in June 2026.
- Across the 11 months ending August 2026, Caraway rose from 5th to 3rd among premium cookware brands worldwide.
How did search popularity change for premium cookware brands worldwide in August 2026?
5 changes
In August 2026, Caraway overtook Our Place to rank 3rd among premium cookware brands worldwide, at 9.7%.
In August 2026, HexClad lost estimated Share of Search among premium cookware brands worldwide, from 49.7% to 48.4%.
In August 2026, All-Clad lost estimated Share of Search among premium cookware brands worldwide, from 24.8% to 23.8%.
Estimated monthly branded searches for Our Place worldwide fell 38.7% over 11 measured months, from 88.4K to 54.2K in August 2026.
Estimated monthly branded searches for Made In worldwide fell 18.3% over 11 measured months, from 74.3K to 60.7K in August 2026.
How is Caraway measured?
Brandwave collects information about searches that people make online using Caraway’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- caraway cookware
- carawayhome com
- cookware caraway
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Is Caraway your brand?
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