Brandwave

How popular isCaraway in search?

In September 2026, there were an estimated 60.6K branded searches for Caraway worldwide which held steady over the last 12 months. Caraway holds 3.1% estimated Share of Search among loaf pan brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Le Creuset77%
  2. Pyrex8.5%
  3. Oxo5.7%
  4. All-Clad5.6%
  5. Caraway3.1%
  6. Chicago Metallic0.12%
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Which loaf pan brands compete with Caraway?

Caraway against loaf pan brands worldwide, by month

Share of Search by month for Le Creuset, Pyrex, Oxo, All-Clad, Caraway. The figures are in the table below the chart.

View monthly share of search table
MonthLe CreusetPyrexOxoAll-CladCarawayChicago Metallic
Oct 202575.1%8.3%6.8%6.8%3%0.15%
Nov 202574.2%6.7%5.5%8.1%5.5%0.1%
Dec 202574.9%6.7%4.5%8.2%5.5%0.12%
Jan 202671.6%9.6%6.5%7.9%4.3%0.14%
Feb 202672%9.7%6.5%8%3.6%0.17%
Mar 202673.1%9.9%6.6%6.6%3.6%0.17%
Apr 202673.6%10%6.7%6.6%3%0.14%
May 202673.1%9.9%6.6%6.6%3.6%0.14%
Jun 202668%9.2%6.1%13.7%2.8%0.13%
Jul 202673.6%10%6.7%6.6%3%0.14%
Aug 202671.6%11.8%6.5%6.5%3.6%0.14%
Sep 202677%8.5%5.7%5.6%3.1%0.12%

  1. 1.Le Creuset

    77%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +5.4 points.

  2. 2.Pyrex

    8.5%

    Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -3.3 points.

  3. 3.Oxo

    5.7%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.8 points.

  4. 4.All-Clad

    5.6%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Caraway

    3.1%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.Chicago Metallic

    0.12%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Caraway and its closest rivals

Every comparison with Caraway

How has branded search demand for Caraway changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Caraway worldwide held steady at 60.6K.
  • Across the 12 months ending September 2026, Caraway’s estimated Share of Search among loaf pan brands worldwide peaked at 5.5% in December 2025 and was lowest at 2.8% in June 2026.

How did search popularity change for loaf pan brands worldwide in September 2026?

  1. In September 2026, Le Creuset gained estimated Share of Search among loaf pan brands worldwide, from 71.6% to 77%.

  2. In September 2026, Pyrex lost estimated Share of Search among loaf pan brands worldwide, from 11.8% to 8.5%.

  3. In September 2026, Oxo lost estimated Share of Search among loaf pan brands worldwide, from 6.5% to 5.7%.

  4. In September 2026, All-Clad lost estimated Share of Search among loaf pan brands worldwide, from 6.5% to 5.6%.

  5. Estimated monthly branded searches for Chicago Metallic worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

Where does Caraway compete?

Caraway is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pots and pans brands5th of 73%Show ranking
Grill pan brands5th of 83.1%Show ranking
Loaf pan brands5th of 63.1%Shown above
Roasting pan brands4th of 63.3%Show ranking
Frying pan brands4th of 73.3%Show ranking
Saute pan brands3rd of 33.6%Show ranking
Premium cookware brands5th of 56.6%Show ranking
Ceramic cookware brands3rd of 311.5%Show ranking

How is Caraway measured?

Brandwave collects information about searches that people make online using Caraway’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • caraway cookware
  • cookware caraway

Do you work for Caraway? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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