Caraway vs Hestan:Which is more popular?
In September 2026, Caraway had more branded searches than Hestan among premium cookware brands worldwide. Caraway had about 60,600 branded searches, while Hestan had 9,900. Caraway made up 2.4% of all premium cookware brand searches we track, and Hestan accounted for 0.39%. When we asked ChatGPT and Google AI Overviews about premium cookware brands, Hestan appeared in three of the five answers and Caraway in one. Hestan was mentioned before Caraway in every answer that named either.
Who do people search for more?
Caraway, about 6 searches for every 1 for Hestan
Who does AI mention more?
Hestan, mentioned in 3 of 5 answers, Caraway in 1
Who does AI recommend more?
Hestan, named ahead of Caraway in 3 of 3 answers
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Top premium cookware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hestan was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Caraway was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Hestan was listed before Caraway in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Le Creuset5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
All-Clad5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Made In4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Demeyere4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hestan3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fissler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Caraway1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Our Place0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about premium cookware brands
5 answers
Asked ChatGPT
“Which premium cookware brand should I buy?”
Asked ChatGPT
“What are the best premium cookware brands?”
Asked ChatGPT
“What's the best premium cookware brand for everyday cooking?”
Searched Google, AI Overview
“best cookware brand”
Searched Google, AI Overview
“premium pots and pans”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Caraway or Hestan more popular in search?
This chart shows how often people search Google for Caraway and Hestan by name. Each line represents a brand's share of searches for all nine premium cookware brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Caraway, Hestan. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | HexClad | Made In | Our Place | All-Clad | Fissler | Caraway | Demeyere | Hestan |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.6% | 15.6% | 7.6% | 7.9% | 7.1% | 3.3% | 2.2% | 1.2% | 0.36% |
| Nov 2025 | 44.6% | 22.1% | 8.9% | 9.5% | 7.6% | 2.7% | 3.3% | 0.99% | 0.36% |
| Dec 2025 | 48.5% | 18.9% | 7.9% | 9.5% | 8.3% | 2% | 3.6% | 0.88% | 0.39% |
| Jan 2026 | 50.1% | 15.3% | 9.2% | 9% | 8.5% | 3% | 3% | 1.4% | 0.4% |
| Feb 2026 | 51.9% | 15.4% | 8.9% | 7.3% | 8.3% | 3.9% | 2.6% | 1.4% | 0.34% |
| Mar 2026 | 53.2% | 13.4% | 8.5% | 9% | 7.4% | 3.9% | 2.6% | 1.4% | 0.43% |
| Apr 2026 | 53.3% | 15.3% | 7% | 10.4% | 7% | 3.2% | 2.2% | 1.2% | 0.53% |
| May 2026 | 52.1% | 15.4% | 8.9% | 7.9% | 7.3% | 3.9% | 2.6% | 1.4% | 0.42% |
| Jun 2026 | 52% | 13.1% | 8.3% | 7.8% | 12.6% | 2.6% | 2.1% | 1.2% | 0.35% |
| Jul 2026 | 55.4% | 14.5% | 8.9% | 7.2% | 7.2% | 2.7% | 2.3% | 1.2% | 0.45% |
| Aug 2026 | 54.5% | 13.7% | 8.7% | 8.3% | 6.7% | 3.3% | 2.7% | 1.5% | 0.54% |
| Sep 2026 | 59.3% | 12.1% | 8.3% | 7.6% | 5.7% | 2.9% | 2.4% | 1.3% | 0.39% |
How has the Caraway and Hestan comparison changed over the last 12 months?
3 findings
- Caraway was ahead of Hestan in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Caraway’s share of searches among premium cookware brands worldwide moved from 2.2% to 2.4%, and its estimated monthly branded searches held steady at 60.6K.
- Across the 12 months ending September 2026, Hestan’s share of searches among premium cookware brands worldwide moved from 0.36% to 0.39%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for premium cookware brands worldwide in September 2026?
0 changes
Neither Caraway nor Hestan moved beyond provider rounding among premium cookware brands in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Caraway’s and Hestan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among premium cookware brands
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