How popular isCaraway in search?
In September 2026, there were an estimated 60.6K branded searches for Caraway worldwide which held steady over the last 12 months. Caraway holds 6.6% estimated Share of Search among premium cookware brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which premium cookware brands compete with Caraway?
Share of Search by month for HexClad, Made In, Our Place, All-Clad, Caraway. The figures are in the table below the chart.
View monthly share of search table
| Month | HexClad | Made In | Our Place | All-Clad | Caraway |
|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 18.8% | 19.6% | 17.6% | 5.4% |
| Nov 2025 | 43% | 17.3% | 18.5% | 14.8% | 6.4% |
| Dec 2025 | 39.3% | 16.5% | 19.7% | 17.1% | 7.4% |
| Jan 2026 | 34% | 20.4% | 20% | 18.9% | 6.7% |
| Feb 2026 | 36.2% | 20.9% | 17.2% | 19.6% | 6.1% |
| Mar 2026 | 32.7% | 20.8% | 21.9% | 18.2% | 6.5% |
| Apr 2026 | 36.6% | 16.7% | 24.8% | 16.7% | 5.2% |
| May 2026 | 36.6% | 21.2% | 18.8% | 17.3% | 6.1% |
| Jun 2026 | 29.7% | 19% | 17.8% | 28.7% | 4.8% |
| Jul 2026 | 36.2% | 22.1% | 18% | 18.1% | 5.6% |
| Aug 2026 | 34.1% | 21.8% | 20.6% | 16.8% | 6.7% |
| Sep 2026 | 33.6% | 22.9% | 21.1% | 15.7% | 6.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.6% | 307K | -0.03% | -0.5 points | |
| 2, held 2nd | 22.9% | 209K | +6.9% | +1.2 points | |
| 3, held 3rd | 21.1% | 193K | +3.9% | +0.5 points | |
| 4, held 4th | 15.7% | 143K | -4.9% | -1.1 points | |
| 5, held 5th | 6.6% | 60.6K | +0.03% | -0.1 points |
1.
HexClad33.6%
Held 1st. 307K estimated branded searches, -0.03% vs prior month. Share -0.5 points.
2.
Made In22.9%
Held 2nd. 209K estimated branded searches, +6.9% vs prior month. Share +1.2 points.
21.1%
Held 3rd. 193K estimated branded searches, +3.9% vs prior month. Share +0.5 points.
4.
All-Clad15.7%
Held 4th. 143K estimated branded searches, -4.9% vs prior month. Share -1.1 points.
5.
Caraway6.6%
Held 5th. 60.6K estimated branded searches, +0.03% vs prior month. Share -0.1 points.
Compare search popularity between Caraway and its closest rivals
Every comparison with Caraway
14 comparisons
How has branded search demand for Caraway changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Caraway worldwide held steady at 60.6K.
- Across the 12 months ending September 2026, Caraway’s estimated Share of Search among premium cookware brands worldwide increased from 5.4% to 6.6%.
- Across the 12 months ending September 2026, Caraway’s estimated Share of Search among premium cookware brands worldwide peaked at 7.4% in December 2025 and was lowest at 4.8% in June 2026.
How did search popularity change for premium cookware brands worldwide in September 2026?
4 changes
In September 2026, Made In gained estimated Share of Search among premium cookware brands worldwide, from 21.8% to 22.9%.
In September 2026, All-Clad lost estimated Share of Search among premium cookware brands worldwide, from 16.8% to 15.7%.
In September 2026, HexClad lost estimated Share of Search among premium cookware brands worldwide, from 34.1% to 33.6%.
Our Place’s estimated Share of Search among premium cookware brands worldwide has gained ground for 3 months in a row, from 17.8% to 21.1% in September 2026.
Where does Caraway compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Grill pan brands | 7th of 8 | 1.5% | Show ranking |
| Pots and pans brands | 7th of 7 | 1.6% | Show ranking |
| Frying pan brands | 6th of 7 | 1.7% | Show ranking |
| Roasting pan brands | 5th of 6 | 2.7% | Show ranking |
| Loaf pan brands | 5th of 6 | 3% | Show ranking |
| Saute pan brands | 3rd of 3 | 3.6% | Show ranking |
| Premium cookware brands | 5th of 5 | 6.6% | Shown above |
| Ceramic cookware brands | 3rd of 3 | 10.5% | Show ranking |
How is Caraway measured?
Brandwave collects information about searches that people make online using Caraway’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- caraway cookware
- cookware caraway
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