Brandwave

How popular isCaraway in search?

In September 2026, there were an estimated 60.6K branded searches for Caraway worldwide which held steady over the last 12 months. Caraway holds 3.3% estimated Share of Search among roasting pan brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Le Creuset81.3%
  2. Cuisinart8.9%
  3. All-Clad6%
  4. Caraway3.3%
  5. Circulon0.54%
  6. HexClad<0.01%
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Which roasting pan brands compete with Caraway?

Caraway against roasting pan brands worldwide, by month

Share of Search by month for Le Creuset, Cuisinart, All-Clad, Caraway. The figures are in the table below the chart.

View monthly share of search table
MonthLe CreusetCuisinartAll-CladCarawayCirculonHexClad
Oct 202578.3%10.5%7.1%3.2%0.95%<0.01%
Nov 202575.3%10.1%8.3%5.5%0.75%<0.01%
Dec 202575.4%10.1%8.3%5.6%0.61%0.01%
Jan 202674.1%12.2%8.2%4.5%1.1%<0.01%
Feb 202676.7%10.4%8.5%3.8%0.62%<0.01%
Mar 202676.1%12.5%6.9%3.8%0.75%<0.01%
Apr 202678.5%10.6%7.1%3.2%0.64%<0.01%
May 202676.2%12.6%6.9%3.8%0.62%<0.01%
Jun 202672.2%9.8%14.6%2.9%0.48%<0.01%
Jul 202676.8%12.7%6.9%3.1%0.51%<0.01%
Aug 202676.2%12.6%6.9%3.8%0.62%0.01%
Sep 202681.3%8.9%6%3.3%0.54%<0.01%
  1. 1.Le Creuset

    81.3%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +5.1 points.

  2. 2.Cuisinart

    8.9%

    Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -3.6 points.

  3. Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.Caraway

    3.3%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.Circulon

    0.54%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.HexClad

    <0.01%

    Held 6th. 90 estimated branded searches, -47.1% vs prior month. Share 0 points.

Compare search popularity between Caraway and its closest rivals

How has branded search demand for Caraway changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Caraway worldwide held steady at 60.6K.
  • Across the 12 months ending September 2026, Caraway’s estimated Share of Search among roasting pan brands worldwide peaked at 5.6% in December 2025 and was lowest at 2.9% in June 2026.

How did search popularity change for roasting pan brands worldwide in September 2026?

  1. In September 2026, Le Creuset gained estimated Share of Search among roasting pan brands worldwide, from 76.2% to 81.3%.

  2. In September 2026, Cuisinart lost estimated Share of Search among roasting pan brands worldwide, from 12.6% to 8.9%.

  3. In September 2026, All-Clad lost estimated Share of Search among roasting pan brands worldwide, from 6.9% to 6%.

  4. Estimated monthly branded searches for HexClad worldwide fell 47.1% over 12 measured months, from 170 to 90 in September 2026.

  5. Estimated monthly branded searches for Circulon worldwide fell 45.3% over 12 measured months, from 18.1K to 9.9K in September 2026.

Where does Caraway compete?

Caraway is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pots and pans brands5th of 73%Show ranking
Grill pan brands5th of 83.1%Show ranking
Loaf pan brands5th of 63.1%Show ranking
Roasting pan brands4th of 63.3%Shown above
Frying pan brands4th of 73.3%Show ranking
Saute pan brands3rd of 33.6%Show ranking
Premium cookware brands5th of 56.6%Show ranking
Ceramic cookware brands3rd of 311.5%Show ranking

How is Caraway measured?

Brandwave collects information about searches that people make online using Caraway’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • caraway cookware
  • cookware caraway

Do you work for Caraway? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Caraway your brand?

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