Caraway vs Fissler:Which is more popular?
In September 2026, Fissler had more branded searches than Caraway among premium cookware brands worldwide. Fissler had about 74,000 branded searches, while Caraway had 60,600. Fissler made up 2.9% of all premium cookware brand searches we track, and Caraway accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about premium cookware brands, Fissler appeared in two of the five answers and Caraway in one. Fissler was mentioned before Caraway in two out of three answers that named either.
Who do people search for more?
Fissler, about 22% more searches than Caraway
Who does AI mention more?
Fissler, mentioned in 2 of 5 answers, Caraway in 1
Who does AI recommend more?
Fissler, named ahead of Caraway in 2 of 3 answers
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Top premium cookware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fissler was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Caraway was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Fissler was listed before Caraway in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Le Creuset5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
All-Clad5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Made In4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Demeyere4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hestan3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fissler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Caraway1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Our Place0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about premium cookware brands
5 answers
Asked ChatGPT
“Which premium cookware brand should I buy?”
Asked ChatGPT
“What are the best premium cookware brands?”
Asked ChatGPT
“What's the best premium cookware brand for everyday cooking?”
Searched Google, AI Overview
“best cookware brand”
Searched Google, AI Overview
“premium pots and pans”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Caraway or Fissler more popular in search?
This chart shows how often people search Google for Caraway and Fissler by name. Each line represents a brand's share of searches for all nine premium cookware brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Fissler, Caraway. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | HexClad | Made In | Our Place | All-Clad | Fissler | Caraway | Demeyere | Hestan |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.6% | 15.6% | 7.6% | 7.9% | 7.1% | 3.3% | 2.2% | 1.2% | 0.36% |
| Nov 2025 | 44.6% | 22.1% | 8.9% | 9.5% | 7.6% | 2.7% | 3.3% | 0.99% | 0.36% |
| Dec 2025 | 48.5% | 18.9% | 7.9% | 9.5% | 8.3% | 2% | 3.6% | 0.88% | 0.39% |
| Jan 2026 | 50.1% | 15.3% | 9.2% | 9% | 8.5% | 3% | 3% | 1.4% | 0.4% |
| Feb 2026 | 51.9% | 15.4% | 8.9% | 7.3% | 8.3% | 3.9% | 2.6% | 1.4% | 0.34% |
| Mar 2026 | 53.2% | 13.4% | 8.5% | 9% | 7.4% | 3.9% | 2.6% | 1.4% | 0.43% |
| Apr 2026 | 53.3% | 15.3% | 7% | 10.4% | 7% | 3.2% | 2.2% | 1.2% | 0.53% |
| May 2026 | 52.1% | 15.4% | 8.9% | 7.9% | 7.3% | 3.9% | 2.6% | 1.4% | 0.42% |
| Jun 2026 | 52% | 13.1% | 8.3% | 7.8% | 12.6% | 2.6% | 2.1% | 1.2% | 0.35% |
| Jul 2026 | 55.4% | 14.5% | 8.9% | 7.2% | 7.2% | 2.7% | 2.3% | 1.2% | 0.45% |
| Aug 2026 | 54.5% | 13.7% | 8.7% | 8.3% | 6.7% | 3.3% | 2.7% | 1.5% | 0.54% |
| Sep 2026 | 59.3% | 12.1% | 8.3% | 7.6% | 5.7% | 2.9% | 2.4% | 1.3% | 0.39% |
How has the Caraway and Fissler comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Caraway took it in November 2025, Fissler took it in February 2026.
- Across the 12 months ending September 2026, Caraway’s share of searches among premium cookware brands worldwide moved from 2.2% to 2.4%, and its estimated monthly branded searches held steady at 60.6K.
- Across the 12 months ending September 2026, Fissler’s share of searches among premium cookware brands worldwide moved from 3.3% to 2.9%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for premium cookware brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Fissler worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Caraway’s and Fissler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among premium cookware brands
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