Brandwave

Premium cookware brands:Which brands are most popular in search?

In August 2026, HexClad was the most searched among premium cookware brands worldwide, with an estimated 308K branded searches and 48.4% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. HexClad48.4%
  2. All-Clad23.8%
  3. Caraway9.7%
  4. Made In9.6%
  5. Our Place8.5%

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Share of SearchLeaderboard

Compare brands that offer cookware for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among premium cookware brands worldwide, by month

Share of Search by month for HexClad, All-Clad, Caraway, Made In, Our Place. The figures are in the table below the chart.

View monthly share of search table
MonthHexCladAll-CladCarawayMade InOur Place
Oct 202550.6%23.1%7.2%8.7%10.4%
Nov 202554.5%18.7%8.1%9.8%8.9%
Dec 202547.6%20.7%9%9%13.7%
Jan 202644.7%24.9%8.8%10.7%10.9%
Feb 202647.8%25.8%8%9.8%8.5%
Mar 202645.6%25.4%9.1%9%10.9%
Apr 202651.2%23.3%7.3%7.2%11%
May 202650.1%23.6%8.4%10.3%7.6%
Jun 202640%38.5%6.5%7.9%7.1%
Jul 202649.7%24.8%7.7%9.4%8.4%
Aug 202648.4%23.8%9.7%9.6%8.5%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.HexClad

    48.4%

    held 1st · 308K estimated branded searches · -4.1% vs prior month · -1.3 points

  2. 2.All-Clad

    23.8%

    held 2nd · 151K estimated branded searches · -5.6% vs prior month · -1 points

  3. 3.Caraway

    9.7%

    moved from 5th to 3rd · 61.4K estimated branded searches · +23% vs prior month · +1.9 points

  4. 4.Made In

    9.6%

    moved from 3rd to 4th · 60.7K estimated branded searches · +0.08% vs prior month · +0.2 points

  5. 5.Our Place

    8.5%

    moved from 4th to 5th · 54.2K estimated branded searches · +0.02% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among premium cookware brands worldwide?

In August 2026, HexClad was the most searched among premium cookware brands worldwide, with an estimated 308K branded searches and 48.4% estimated Share of Search within this set. All-Clad is in 2nd place, 24.7 percentage points behind at 23.8% Share of Search.

Global premium cookware brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
HexClad50.6% → 48.4%54.5%Nov 202540%Jun 20261st
All-Clad23.1% → 23.8%38.5%Jun 202618.7%Nov 20252nd
Caraway7.2% → 9.7%9.7%Aug 20266.5%Jun 20265th → 3rd
Made In8.7% → 9.6%10.7%Jan 20267.2%Apr 20264th
Our Place10.4% → 8.5%13.7%Dec 20257.1%Jun 20263rd → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, HexClad’s estimated Share of Search among premium cookware brands worldwide decreased from 50.6% to 48.4%.
  • Across the 11 months ending August 2026, All-Clad’s estimated Share of Search among premium cookware brands worldwide increased from 23.1% to 23.8%.
  • Across the 11 months ending August 2026, Caraway’s estimated Share of Search among premium cookware brands worldwide increased from 7.2% to 9.7%.
  • Across the 11 months ending August 2026, Made In’s estimated Share of Search among premium cookware brands worldwide increased from 8.7% to 9.6%.
  • Across the 11 months ending August 2026, Our Place’s estimated Share of Search among premium cookware brands worldwide decreased from 10.4% to 8.5%.
  • Across the 11 months ending August 2026, HexClad’s estimated Share of Search among premium cookware brands worldwide peaked at 54.5% in November 2025 and was lowest at 40% in June 2026.
  • Across the 11 months ending August 2026, All-Clad’s estimated Share of Search among premium cookware brands worldwide peaked at 38.5% in June 2026 and was lowest at 18.7% in November 2025.
  • Across the 11 months ending August 2026, Caraway’s estimated Share of Search among premium cookware brands worldwide peaked at 9.7% in August 2026 and was lowest at 6.5% in June 2026.
  • Across the 11 months ending August 2026, Made In’s estimated Share of Search among premium cookware brands worldwide peaked at 10.7% in January 2026 and was lowest at 7.2% in April 2026.
  • Across the 11 months ending August 2026, Our Place’s estimated Share of Search among premium cookware brands worldwide peaked at 13.7% in December 2025 and was lowest at 7.1% in June 2026.
  • Across the 11 months ending August 2026, Caraway rose from 5th to 3rd among premium cookware brands worldwide.
  • Across the 11 months ending August 2026, Our Place fell from 3rd to 5th among premium cookware brands worldwide.

How did search popularity change for premium cookware brands worldwide in August 2026?

  1. In August 2026, Caraway overtook Our Place to rank 3rd among premium cookware brands worldwide, at 9.7%.

  2. In August 2026, HexClad lost estimated Share of Search among premium cookware brands worldwide, from 49.7% to 48.4%.

  3. In August 2026, All-Clad lost estimated Share of Search among premium cookware brands worldwide, from 24.8% to 23.8%.

  4. Estimated monthly branded searches for Our Place worldwide fell 38.7% over 11 measured months, from 88.4K to 54.2K in August 2026.

  5. Estimated monthly branded searches for Made In worldwide fell 18.3% over 11 measured months, from 74.3K to 60.7K in August 2026.

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