How popular isMade In in search?
In September 2026, there were an estimated 209K branded searches for Made In worldwide which held steady over the last 12 months. Made In holds 22.9% estimated Share of Search among premium cookware brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Made In and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which premium cookware brands compete with Made In?
Share of Search by month for HexClad, Made In, Our Place, All-Clad, Caraway. The figures are in the table below the chart.
View monthly share of search table
| Month | HexClad | Made In | Our Place | All-Clad | Caraway |
|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 18.8% | 19.6% | 17.6% | 5.4% |
| Nov 2025 | 43% | 17.3% | 18.5% | 14.8% | 6.4% |
| Dec 2025 | 39.3% | 16.5% | 19.7% | 17.1% | 7.4% |
| Jan 2026 | 34% | 20.4% | 20% | 18.9% | 6.7% |
| Feb 2026 | 36.2% | 20.9% | 17.2% | 19.6% | 6.1% |
| Mar 2026 | 32.7% | 20.8% | 21.9% | 18.2% | 6.5% |
| Apr 2026 | 36.6% | 16.7% | 24.8% | 16.7% | 5.2% |
| May 2026 | 36.6% | 21.2% | 18.8% | 17.3% | 6.1% |
| Jun 2026 | 29.7% | 19% | 17.8% | 28.7% | 4.8% |
| Jul 2026 | 36.2% | 22.1% | 18% | 18.1% | 5.6% |
| Aug 2026 | 34.1% | 21.8% | 20.6% | 16.8% | 6.7% |
| Sep 2026 | 33.6% | 22.9% | 21.1% | 15.7% | 6.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.6% | 307K | -0.03% | -0.5 points | |
| 2, held 2nd | 22.9% | 209K | +6.9% | +1.2 points | |
| 3, held 3rd | 21.1% | 193K | +3.9% | +0.5 points | |
| 4, held 4th | 15.7% | 143K | -4.9% | -1.1 points | |
| 5, held 5th | 6.6% | 60.6K | +0.03% | -0.1 points |
1.
HexClad33.6%
Held 1st. 307K estimated branded searches, -0.03% vs prior month. Share -0.5 points.
2.
Made In22.9%
Held 2nd. 209K estimated branded searches, +6.9% vs prior month. Share +1.2 points.
21.1%
Held 3rd. 193K estimated branded searches, +3.9% vs prior month. Share +0.5 points.
4.
All-Clad15.7%
Held 4th. 143K estimated branded searches, -4.9% vs prior month. Share -1.1 points.
5.
Caraway6.6%
Held 5th. 60.6K estimated branded searches, +0.03% vs prior month. Share -0.1 points.
Compare search popularity between Made In and its closest rivals
How has branded search demand for Made In changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Made In worldwide held steady at 209K.
- Across the 12 months ending September 2026, Made In’s estimated Share of Search among premium cookware brands worldwide increased from 18.8% to 22.9%.
- Across the 12 months ending September 2026, Made In’s estimated Share of Search among premium cookware brands worldwide peaked at 22.9% in September 2026 and was lowest at 16.5% in December 2025.
- Across the 12 months ending September 2026, Made In rose from 3rd to 2nd among premium cookware brands worldwide.
How did search popularity change for premium cookware brands worldwide in September 2026?
4 changes
In September 2026, Made In gained estimated Share of Search among premium cookware brands worldwide, from 21.8% to 22.9%.
In September 2026, All-Clad lost estimated Share of Search among premium cookware brands worldwide, from 16.8% to 15.7%.
In September 2026, HexClad lost estimated Share of Search among premium cookware brands worldwide, from 34.1% to 33.6%.
Our Place’s estimated Share of Search among premium cookware brands worldwide has gained ground for 3 months in a row, from 17.8% to 21.1% in September 2026.
Where does Made In compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Pots and pans brands | 3rd of 7 | 6.8% | Show ranking |
| Grill pan brands | 2nd of 8 | 6.9% | Show ranking |
| Frying pan brands | 2nd of 7 | 7.4% | Show ranking |
| Knife set brands | 3rd of 6 | 9.9% | Show ranking |
| Premium cookware brands | 2nd of 5 | 22.9% | Shown above |
How is Made In measured?
Brandwave collects information about searches that people make online using Made In’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- cookware made in
- made in cookware
- madein
Do you work for Made In? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Made In your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.