Brandwave

How popular isMade In in search?

In September 2026, people searched for Made In by name about 211,000 times worldwide, about the same as the previous year. These searches made up 0.81% of all global dutch oven brand searches, placing Made In seventh out of 11 brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Le Creuset55.4%
  2. Lodge18.1%
  3. Staub16.7%
  4. Tramontina5%
  5. Cuisinart1.8%
  6. Caraway0.81%
  7. Made In0.81%
  8. Emile Henry0.5%
  9. Chasseur0.36%
  10. Our Place0.36%
  11. +1 more
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Which dutch oven brands compete with Made In?

Made In against dutch oven brands worldwide, by month

Share of searches by month for Le Creuset, Lodge, Staub, Tramontina, Made In. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetLodgeStaubTramontinaCuisinartCarawayMade InEmile HenryChasseurOur PlaceGreat Jones
Oct 202553.7%17.9%16.1%7.2%2.1%0.76%0.64%0.76%0.23%0.35%0.19%
Nov 202552.6%14.1%19.4%4.8%2.1%0.94%4.8%0.62%0.19%0.34%0.19%
Dec 202554.2%17.5%16.3%4.9%1.8%0.97%3.3%0.52%0.13%0.29%0.18%
Jan 202658.7%18.7%14.4%4.3%1.3%0.69%0.69%0.57%0.17%0.24%0.17%
Feb 202665.5%17.1%10.8%3.2%1.2%0.62%0.52%0.52%0.19%0.23%0.16%
Mar 202671.5%12.8%9.6%2.9%1%0.68%0.36%0.46%0.26%0.21%0.14%
Apr 202667.5%12.1%13.6%3.3%1.2%0.65%0.44%0.5%0.36%0.24%0.2%
May 202667.2%12.2%13.5%3.3%1.2%0.8%0.5%0.5%0.44%0.24%0.16%
Jun 202675.2%11%8.3%2.5%1.1%0.59%0.33%0.4%0.4%0.18%0.1%
Jul 202676.7%9.2%8.5%2.5%0.92%0.73%0.27%0.5%0.38%0.18%0.1%
Aug 202663.4%15.8%12.7%3.8%1.7%0.75%0.47%0.61%0.41%0.23%0.12%
Sep 202655.4%18.1%16.7%5%1.8%0.81%0.81%0.5%0.36%0.36%0.2%

  1. 1.Le Creuset

    55.4%

    Held 1st. 110K estimated branded searches, -18.5% vs prior month. Share -8 points.

  2. 2.Lodge

    18.1%

    Held 2nd. 36K estimated branded searches, +6.8% vs prior month. Share +2.3 points.

  3. 3.Staub

    16.7%

    Held 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share +3.9 points.

  4. 4.Tramontina

    5%

    Held 4th. 9.9K estimated branded searches, +22.2% vs prior month. Share +1.2 points.

  5. 5.Cuisinart

    1.8%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Caraway

    0.81%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Made In

    0.81%

    Moved from 8th to 7th. 1.6K estimated branded searches, +60% vs prior month. Share +0.3 points.

  8. 8.Emile Henry

    0.5%

    Moved from 7th to 8th. 1K estimated branded searches, -23.1% vs prior month. Share -0.1 points.

  9. 9.Chasseur

    0.36%

    Held 9th. 720 estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  10. 10.Our Place

    0.36%

    Held 10th. 720 estimated branded searches, +50% vs prior month. Share +0.1 points.

  11. 11.Great Jones

    0.2%

    Held 11th. 390 estimated branded searches, +50% vs prior month. Share +0.1 points.

Compare search popularity between Made In and its closest rivals

Every comparison with Made In

29 comparisons

How has branded search demand for Made In changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Made In worldwide held steady at 211K.
  • Across the 12 months ending September 2026, Made In’s share of searches among dutch oven brands worldwide peaked at 4.8% in November 2025 and was lowest at 0.27% in July 2026.
  • Across the 12 months ending September 2026, Made In rose from 8th to 7th among dutch oven brands worldwide.

How did search popularity change for dutch oven brands worldwide in September 2026?

6 changes

  1. In September 2026, Staub gained share of searches among dutch oven brands worldwide, from 12.7% to 16.7%.

  2. In September 2026, Lodge gained share of searches among dutch oven brands worldwide, from 15.8% to 18.1%.

  3. In September 2026, Tramontina gained share of searches among dutch oven brands worldwide, from 3.8% to 5%.

  4. In September 2026, Le Creuset lost share of searches among dutch oven brands worldwide, from 63.4% to 55.4%.

  5. In September 2026, Made In rose from 8th to 7th among dutch oven brands worldwide.

  6. In September 2026, Emile Henry fell from 7th to 8th among dutch oven brands worldwide.

How are Made In’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Made In’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cookware made in
  • made in cookware
  • made in dutch oven
  • madein

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How the Brand Demand Index is measured

Where does Made In compete?

Made In is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Frying pan brands4th of 105%Show ranking
Premium cookware brands3rd of 98.3%Show ranking
Pots and pans brands4th of 95.7%Show ranking
Saute pan brands3rd of 66.2%Show ranking
Grill pan brands2nd of 106.3%Show ranking
Knife set brands3rd of 119.4%Show ranking
Dutch oven brands7th of 110.81%Shown above
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