How popular isHestan?
In September 2026, people searched for Hestan by name about 9,900 times worldwide, about the same as the previous year. These searches made up 0.39% of all global premium cookware brand searches, placing Hestan ninth out of nine brands. When we asked both ChatGPT and Google AI Overviews about premium cookware brands, Hestan appeared in three of the five answers and was the fourth most recommended of the nine.
Hestan is the ninth most searched of 9 competitors and the fourth most recommended in AI answers.
Le CreusetShare of searches 59.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
HexCladShare of searches 12.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Made InShare of searches 8.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
Our PlaceShare of searches 7.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- HestanShare of searches 0.39%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top premium cookware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hestan was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Hestan is the fourth most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Le Creuset5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
All-Clad5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Made In4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Demeyere4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hestan3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fissler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Caraway1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Our Place0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about premium cookware brands
5 answers
Asked ChatGPT
“Which premium cookware brand should I buy?”
Asked ChatGPT
“What are the best premium cookware brands?”
Asked ChatGPT
“What's the best premium cookware brand for everyday cooking?”
Searched Google, AI Overview
“best cookware brand”
Searched Google, AI Overview
“premium pots and pans”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which premium cookware brands compete with Hestan?
Share of searches by month for Le Creuset, HexClad, Made In, Our Place, All-Clad, Fissler, Caraway, Hestan. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | HexClad | Made In | Our Place | All-Clad | Fissler | Caraway | Demeyere | Hestan |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.6% | 15.6% | 7.6% | 7.9% | 7.1% | 3.3% | 2.2% | 1.2% | 0.36% |
| Nov 2025 | 44.6% | 22.1% | 8.9% | 9.5% | 7.6% | 2.7% | 3.3% | 0.99% | 0.36% |
| Dec 2025 | 48.5% | 18.9% | 7.9% | 9.5% | 8.3% | 2% | 3.6% | 0.88% | 0.39% |
| Jan 2026 | 50.1% | 15.3% | 9.2% | 9% | 8.5% | 3% | 3% | 1.4% | 0.4% |
| Feb 2026 | 51.9% | 15.4% | 8.9% | 7.3% | 8.3% | 3.9% | 2.6% | 1.4% | 0.34% |
| Mar 2026 | 53.2% | 13.4% | 8.5% | 9% | 7.4% | 3.9% | 2.6% | 1.4% | 0.43% |
| Apr 2026 | 53.3% | 15.3% | 7% | 10.4% | 7% | 3.2% | 2.2% | 1.2% | 0.53% |
| May 2026 | 52.1% | 15.4% | 8.9% | 7.9% | 7.3% | 3.9% | 2.6% | 1.4% | 0.42% |
| Jun 2026 | 52% | 13.1% | 8.3% | 7.8% | 12.6% | 2.6% | 2.1% | 1.2% | 0.35% |
| Jul 2026 | 55.4% | 14.5% | 8.9% | 7.2% | 7.2% | 2.7% | 2.3% | 1.2% | 0.45% |
| Aug 2026 | 54.5% | 13.7% | 8.7% | 8.3% | 6.7% | 3.3% | 2.7% | 1.5% | 0.54% |
| Sep 2026 | 59.3% | 12.1% | 8.3% | 7.6% | 5.7% | 2.9% | 2.4% | 1.3% | 0.39% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.3% | 1.5M | +23% | +4.8 points | |
| 2, held 2nd | 12.1% | 307K | -0.03% | -1.6 points | |
| 3, held 3rd | 8.3% | 209K | +6.9% | -0.5 points | |
| 4, held 4th | 7.6% | 193K | +3.9% | -0.7 points | |
| 5, held 5th | 5.7% | 143K | -4.9% | -1.1 points | |
| 6, held 6th | 2.9% | 74K | 0% | -0.4 points | |
| 7, held 7th | 2.4% | 60.6K | +0.03% | -0.3 points | |
| 8, held 8th | 1.3% | 33.1K | 0% | -0.2 points | |
| 9, held 9th | 0.39% | 9.9K | -18.2% | -0.1 points |
59.3%
Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +4.8 points.
2.
HexClad12.1%
Held 2nd. 307K estimated branded searches, -0.03% vs prior month. Share -1.6 points.
3.
Made In8.3%
Held 3rd. 209K estimated branded searches, +6.9% vs prior month. Share -0.5 points.
7.6%
Held 4th. 193K estimated branded searches, +3.9% vs prior month. Share -0.7 points.
5.
All-Clad5.7%
Held 5th. 143K estimated branded searches, -4.9% vs prior month. Share -1.1 points.
6.Fissler
2.9%
Held 6th. 74K estimated branded searches, 0% vs prior month. Share -0.4 points.
7.
Caraway2.4%
Held 7th. 60.6K estimated branded searches, +0.03% vs prior month. Share -0.3 points.
8.Demeyere
1.3%
Held 8th. 33.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
9.Hestan
0.39%
Held 9th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Compare popularity between Hestan and its closest rivals
Every comparison with Hestan
8 comparisons
How has branded search demand for Hestan changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hestan worldwide held steady at 9.9K.
- Across the 12 months ending September 2026, Hestan’s share of searches among premium cookware brands worldwide held steady, from 0.36% to 0.39%.
How did search popularity change for premium cookware brands worldwide in September 2026?
5 changes
In September 2026, Le Creuset gained share of searches among premium cookware brands worldwide, from 54.5% to 59.3%.
In September 2026, HexClad lost share of searches among premium cookware brands worldwide, from 13.7% to 12.1%.
In September 2026, All-Clad lost share of searches among premium cookware brands worldwide, from 6.7% to 5.7%.
In September 2026, Our Place lost share of searches among premium cookware brands worldwide, from 8.3% to 7.6%.
Estimated monthly branded searches for Fissler worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
How are Hestan’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Hestan’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- hestan
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